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How to use google trends for youtube ? – Answering the most anticipated question.

BY  ASWIN VISWANATH  |  JULY 03.

How to use Google trends for youtube

How to use Google trends for Youtube?

Google trends, Youtube, SEO are a few of many sections in the digital marketing world, and the digital marketing in post covid situation will undergo major changes and advancements.

You all might have seen a sudden skyrocketing of the numbers of youtube channels during these times of pandemic.

“Youtube videos getting millions of views within a short span of time”.

Foreseeing this blooming trend several digital marketing agencies in Kerala have already begun to come up with mind-blowing youtube strategies for their valuable clients.

Ever wondered how?

Youtube is an entertainment and informatics platform that has, over the years, acquired a large number of users worldwide.

These users include viewers and creators. We have to admit that throughout the pandemic, youtube has showered in with lots and lots of amazing videos giving a new meaning to making art.

You all reading this article might be young aspirant Digital marketing freshers, enthusiasts, and professionals.

You might be thinking of enhancing a youtube channel and planning on an effective youtube marketing strategy.

Allow us to help you out with that,

How to use Google trends for Youtube?

Youtube is an entertainment and informatics platform that has, over the years, acquired a large number of users worldwide.

These users include viewers and creators. We have to admit that throughout the pandemic, youtube has showered in with lots and lots of amazing videos giving a new meaning to making art.

You all reading this article might be young aspirant Digital marketing freshers, enthusiasts, and professionals.

You might be thinking of enhancing a youtube channel and planning on an effective youtube marketing strategy.

Allow us to help you out with that,

What are google trends?

What are Google trends

Google trends are Google’s product that helps us with the richness of insights for creating potential keywords and content topics.

Google trends project the popularity a particular keyword or search query has gained over a certain period. Looking at that, you can decide on whether to consider them as your content keywords or not.

So before we jump on How to use google trends for youtube, let us first start with understanding what is Google trends and youtube algorithms.

Google trends analyze the data from around the vast world network like the following –

➢ Total searches based on a geographical location and the representation of the time range of each search are made the two divisions by which google divides each search to compare respective popularity.

➢ The resulting numbers are then graded on a range of 0 to 100 based on a keyword or topic.

➢ Search volumes may differ for various search topics in various regions though they have the same search interests.

➢ Hence Google trends can reflect appropriate data for a specific search term and can show its popularity in different parts of the world.

What is a youtube algorithm?

What is a youtube Algorithm

You might have already read about the google page experience algorithm update,

Similarly,

Youtube algorithm solely concentrates on specific aspects of a particular video –

⁎ CTR
⁎ The average time the visitors have watched the video
⁎The number of shares, comments, likes, sections and dislikes a video has.
⁎The rate of growth or popularity of a video.
⁎Video uploading frequency in a youtube channel
⁎ How much time does a user spend on Youtube?

Under the criteria as mentioned earlier is how the youtube algorithm works. That’s what gets analyzed when each and every video gets uploaded on the youtube platform.

Google trends for youtube

Google trends for Youtube

So, you can get a hold of trending topics by just doing a Google console search, and the drop-down list shows you the most searched or popular topics at that particular timeline.

Topic ideas can also be grasped from youtube search drop-down lists, which also show similar data relevant for your youtube channel or niche.

Another method of getting deep insights on Google trending topics for youtube is by using Google trends.

There is a feature in Google trends called categories, wherein you can enter the categories that your niche or youtube channel is based on to get top trending search on Youtube.

The category section may be limited so that your niche doesn’t fall under them. Still, you can search for a particular and related term to get search trends on Youtube.

Look out for seasonally trending topics.

seasonally trending topics

Some search topics tend to have just seasonal popularity or search volume. For example, a recipe for cold drinks can accumulate seasonal popularity since it can only be used in summer.

So, if you can successfully fish out an apt topic that is seasonal or situational, that way, you can make good use of the Youtube algorithm.

Now, you have covered half of How to use Google trends for Youtube, let’s dig deeper.

Youtube search keyword trends

Youtube search keyword trends

Integrating with Google trends for finding apt keywords is helpful as it shows you search term popularity and the timeline for the particular search term.

Some keywords tend to gain popularity as time passes. On the other hand, some keywords lose their popularity over time, and this is represented in the form of a timeline graph in Google trends.

The prominent example would be the search term “Home workouts,” which had medium to low popularity and did see a surge when the pandemic hit. As most people all around the world were forced to stay at their homes, this search became a trend and gained more popularity.

Topic popularity by region –

In Google trends, search topics can be filtered out by searching based on various regions. This result shows the difference in popularity for the exact search keywords in different locations.

This is one way to answer how to use Google Trends for SEO.

how to use Google Trends for SEO.

The primary purpose of segregating the search keywords based on the region is for local optimization, wherein you can sort out and target content for people in a particular specific location.

It is also possible to compare the data of the exact search term in different locations. A timeline infused with both the location’s popularity will be reflected for better youtube trends analytics.

Trending searches on youtube

Trending Searches on youtube

Let us admit, most of us are pretty addicted to Youtube.

We surf on Youtube for long hours, searching for entertainment, pieces of information, and so on. And there are many influencers and professional YouTubers that are our personal favorites.

Let’s take Kerala, for example. The youtube channel named “Arjou” gained immense followers and was trending when the pandemic started and lockdowns were imposed.

In the U.S, “Pewdiepie” is a YouTuber who has gained tonnes of followers and viewers and stays in the topmost position of trending searches.

And if you take the case of trending youtube searches worldwide, then “BTS”, a music band, is the most trendy and most searched one.

In conclusion,

With the proper use of Google trends, you should get a deep insight into what kinds of topics we have to choose, what kinds of search terms are more trending, and many more and become trending searches on youtube today.

Youtube marketing plays a commendable role in the future of digital marketing in India

We are optimistic as now that you have completed reading this article, you have received valuable insights and understood the hacks and tips on how to use Google trends for Youtube.

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