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Woman exploring types of content writing

The Internet is now filled with more content than ever. Written content has become a very big factor in deciding the success of a business’s digital platforms. It has grown to such an extent that a “one size fits all” approach doesn’t work anymore, which is why we have diverse content writing with various styles.

Because there is a massive demand for good quality content and very few content writer who can provide that quality, there is a very large demand-supply gap in content writing. This is why now is the best time to start looking at career opportunities for content writers.

Here are 9 types of content writing that you can consider mastering to have a rewarding and fulfilling career.

But first, what do you mean by content writing?

It refers to creation of textual information for websites and social media. Written content is a sure-shot way to get audiences to interact with your website. They make a first impression about the brand based on what they read. Therefore, creating relevant and exciting content is of the utmost importance in digital marketing. Content writing is one of the most essential specialization in digital marketing. 

Creating relevant content gives websites and brands credibility and authority in a digital space filled with gimmicky, false information. Hence, good content writing skills are in demand right now.


types of content writing

Content writing types vary based on objectives, platforms, audiences, etc. If you are looking to start a career in content writing for beginners, here are nine different types that you can learn and master professionally. These are widely used by marketing professionals and writers.

1. Blogging

Blogging is the most popular way to get people to visit your website. Blogs provide valuable information on a particular topic or niche related to the industry their audience might be interested in. Blogging is a tried and tested way to increase website traffic. 55% more people visit websites that update their blog pages than businesses that don’t have a blog page. Moreover, starting and growing a blog page is an excellent way to earn income through ads.

2. Copywriting

Copywriting is the most common type of content writing. It is visible everywhere, from TV ads, billboards, newspapers, display ads, etc. Copywriting uses concise, catchy, and very compelling content to attract customers and take action. It is often the first thing people notice about a brand and must be memorable and precise.

A great copywriting examples is Nike. Their copy “Just Do It” represents what the brand is all about: determination and athleticism.

3. Social Media Writing

This type of content writing focuses on content designed for social media platforms like Facebook, X (formerly Twitter), LinkedIn, Instagram, and Pinterest. Depending on the platform, your content can be long or short. 

Social media writing focuses on fun, engaging content that users can share. To be a content writer for social media, you should understand the features of each platform and know how to tweak your content for each platform.

4. SEO Content Writing

SEO content creation is one of the most sought-after skills in 2024. SEO stands for search engine optimisation. It refers to tailoring your content to rank well on search engines. Users never make it past the first results page, and 25% of them click on the first result they see. Therefore, SEO ensures that websites are ranked well. 

SEO content writers should be adept at keyword research. They should know what content makes people want to stay on the website. SEO specialists should be able to optimise their content based on this data and increase website traffic.

5. Website Content Writing

This content writing focuses on creating content for different pages on a website like the Home page, About Us page, and Products page. Website content writing is essential as it determines the overall user experience and encourages visitors to take some action.

One thing website content writers should understand is the value, message, and tone the brand is trying to convey to increase the user experience.

6. Technical Writing

Technical writing is creating content that explains complex and technical information straightforwardly. This type of content writing may require in-depth technical knowledge and relevant qualifications in the particular industry. These content writers are primarily employed in the engineering, banking, medical, and finance sectors.

Technical writing is used to mainly create content for user manuals, business reports, product specifications, etc. Therefore, technical writers should be able to change long, challenging technical jargon into understandable content.

7. Email Writing

Email content writing involves composing effective messages for communication by email. Email writers design content for email campaigning, events, and newsletters. Email content marketing is an underrated part of digital marketing. It helps keep the brand fresh in the audience’s minds without being invasive, like ads. The scope of email marketing as a career has grown making email content writing a very good career.

Like other content writing used in digital marketing, email writing also requires the content writer to be aware of the target audience, the objective of the email, and brand tone and values.

8. Ghostwriting

Ghostwriting refers to writing on behalf of another person who will be credited as the author. Businesses, celebrities, and political figures hire ghostwriters to write articles, blogs, and creative pieces. They should be able to imbibe the author’s style and tone of writing and bring it to their content. Ghostwriters are not credited for their work but are paid for it.

9. Video Script Writing

Video script writing is a new kind of content writing that requires creating scripts for promotional video content. The popularity of short-form videos like Reels on Instagram and Youtube Shorts has increased the demand for video script writers. Video script writers should be able to create intriguing narratives that convey the message. 

Video scripts include the setting of the particular situation, dialogue (if any), a storyline with a flow, and shot recommendations.


content writing style

When writing content, you should be very conscious of the style you use to design your content. Depending on the objective of your content, you can use these 4 basic styles for content writing.

1. Informative/ Expository

As the name suggests, this style is used when you want to explain something; just simple, straightforward facts and nothing else. Informative style shouldn’t contain your opinion or personal feelings about the topic. Content with an informative style usually includes statistics, facts, and reports to support whatever is written.

2. Descriptive

A descriptive style is used in content writing to describe something extensively. If your reader wants to know a product inside out by reading, you should use a descriptive style while writing content. This style is extensively used when discussing a product’s features and benefits. Blog posts use the descriptive style of writing.

3. Narrative

A narrative tells a story. It engages the reader and should have a proper structure and flow. A narrative content writing style is used when writing testimonials and video scripts. It begins with a problem and ends with the promoted product solving it.

4. Persuasive

Persuasive content forces, or, like the name, persuades the reader to think from another point of view. It is the most widely used style while writing promotional content and ad copies because you are trying to convince the reader that your brand is relevant to them in some way.


content writing skills

Like any other field, there are some essential skills required for content writing, to excel in this field. Anyone looking to make content writing their career should be able to grasp and understand everything about the topic they are writing about. They should also be good at researching topics and gathering information. 

Another skill a good content writer must possess is the ability to adapt. As a writer, you will write for a different audience each time. Flexibility and easily adapting to your audience’s personality and interests is vital. You should be able to tailor your writing style and tone as and when the need arises.

Though content writing is, mostly, a one-person job, sometimes you may need to collaborate with others in a team for brainstorming or in cases where you don’t know the topic well. Being a team player and taking criticism and recommendations positively is essential in such situations.


Digital marketing and content writing go hand in hand. The popularity of digital marketing is at an all-time high and the demand for quality content writers has greatly increased. Therefore, now is the best time to start a career in content writing. SEO content writing, blogging, and social media content writing are some of the most promising types of content writing in digital marketing today.

A content writing career can be enriching if you understand what type of content writing is your strength. The best way to learn content writing is through practice. You can also learn the technicalities of content writing by enrolling in content writing courses or checking out some of the best content writing internships. Nexxa Digital Academy offers advanced SEO courses and professional blogging courses, both offline and online. With Nexxa, you can learn how to become content writer from experts with over 15 years of industry experience. They focus greatly on practical learning and offer offline and online internships after course completion. Nexxa Digital Academy is recommended if you want a kickstart to your content writing career.


1. What is the difference between copywriting and content writing?

The primary purpose of copywriting is to persuade, sell, or compel the reader to take a specific action, such as making a purchase, signing up for a newsletter, or clicking on a link. In contrast, content writing aims to inform, educate, entertain, or engage the audience. It focuses on providing valuable and relevant information to the reader without necessarily aiming for a direct sale or conversion.

2. What are the best practices for creating engaging and shareable content?

To create engaging and compelling content, one must know the audience they are writing for. Catering the content to the audiences’ interests is of prime importance. Another good practice is to keep the content concise, clear and direct. Making use of simple language and layperson’s terms will increase your content’s readability. Encouraging interaction will also drive your audience to engage with your content and take action. Lastly, make it easy for your audience to share your content by including social sharing buttons and optimised meta

3. How do I determine which type of content writing is best for my business or project?

When trying to decide what kind of content writing will help your business, first understand the objective of your content marketing effort. The objective will highly determine what content will work out best for you.  Analyse your competitors’ major digital content marketing efforts to identify any gaps, opportunities, errors and successful strategies. Look for formats that resonate with their audience and consider how you can differentiate your content.

Ensure that the type of content you choose aligns with your brand voice, values, and identity. Consistency in tone and style across all content types is crucial for building brand recognition and trust.