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By  Nithin Prakash  |  Date  :  07-December-2023

    Home > Blog > Seo Interview Questions

seo interview questions

Google is the biggest search engine in the world and has a wide range of popularity.

It has tremendously grown since it was first introduced to the world.

Everyone depends on google when they are looking for information about anything.

For business owners or marketers, search engines are an important place to grow their business whether it’s google, yahoo, or any other search engine.



Do you know What is the future of SEO?

SEO is one of the most in-demand fields in the creative industry today to improve the reach of your business.

You need to invest in SEO if you need a quick result with quality traffic to your website.

SEO is one of the fast-growing professions in digital marketing.

It’s an added advantage for you when you have SEO skills as a digital marketer. 


seo interview questions and answers

Search engines are utilized by individuals when they have a question and want to search the internet to find an answer.

The algorithms used by search engines are computer programs which look for clues in order to provide users with the exact information they’re seeking.

Search engines use algorithms to discover websites and determine which ones rank best for a particular keyword.

There are three steps in the way search engines function: crawling, which is the stage of discovery; indexing, which is the stage of filing and ranking which is the retrieval stage.

This blog is an seo interview questions section for people new to SEO. This will help you to answer some seo job interview questions.


If you are trying to enter the seo industry, you will need to prepare with right seo interview questions for freshers to talk to potential employers.

For those who are interested in seo check out our top list of seo job interview questions and answers. 

1. What is the full form of SEO?

The complete form of SEO is Search Engine Optimization.

2. What is SEO?

Search engine optimization refers to the process of orienting your site to appear higher on a search results page (SERP) to ensure you get more traffic to the site.

Rank your site on the first page of the search result page is the ultimate goal of seo.

Results from organic searches are much more reliable than those from sponsored results.

Your website will be featured when you provide the right keyword.

3. What is the importance of SEO?


SEO helps to get organic web traffic to your website. It’s difficult to believe, however, SEO will become even more vital in the near future than it is today.

With so many businesses dependent on the online presence to grow making sure that your site is optimized for Google search results is more important than ever.

Here are some of the main reasons you need to do SEO for businesses:

Visibility and Ranking:- If they are looking for a product or service on the internet, consumers are more likely to pick among the five top options that the search engine offers them.

SEO can help you get higher rankings in the results of searches and gain greater visibility on the internet, making prospective customers more likely to visit your website and ultimately convert.

Web traffic:- when potential buyers can’t locate your site, opportunities to sell will be missed.

SEO improves the organic traffic to your site and, consequently, the number of people who visit your website each day.

This directly leads to an increase in sales since the more relevant users that visit your site the more likely to be able to sell your products to them.

Trustworthy:- The higher your SEO score higher, the more prominent you will appear on search engines such as Google as well as Bing.

Ranking higher on Google appeals to all businesses due to the increased visibility, another gain is the trust that you earn from potential clients.

Customers tend to trust the recommendations an engine can provide therefore, having a better rank for the search terms that users are searching for can, in turn, establish your brand or product as reliable in the user’s mind.

User Experience:- A properly optimized website clearly explains the product or service being offered, and the best way to get it, and also answers all questions regarding it.

In adjusting the layout of the site to the user’s needs such as search engines like Google and Bing can quickly find the information they require and then provide it to users.

Growth:- There’s no question about it – SEO is essential for the development of your business.

We’ve already mentioned that the higher your rank on a search engine, for various keywords with high volume, the more organic web traffic your website will see. It’s as easy as that.

4. What are the main types of SEO?

There are different types of SEO strategies. These types includes:

On-page seo:- On-page SEO is the method of optimizing a web page’s title tags, internal hyperlinks, HTML codes, URL images, and a variety of other on-page elements to increase results and improve the user experience. SEO (Search Engine Optimization) is a term used to describe on-page elements that include

  • Producing relevant, useful, and entertaining web content that is relevant, engaging, and interesting for your site’s visitors while optimizing your site for Google bots.
  • Making use of HTML tags to draw attention to the most important portions of your content
  • Examining broken links and duplicate content.
  • The reduction of the file size of photographs.
  • Structure the URLs for multiple pages to ensure they’re simple and concise.

Off-page seo:- Off-page SEO techniques are efforts made on sites that are not your own to boost your ranking.

The primary element of off-page SEO is the building of links, also known as “backlinks,” which is an attempt to make other high-traffic, reputable websites backlink to your website.                                                                

Local seo:- If you have a local business that serves the Austin region, then your website isn’t ranked with other towns.

Search engines analyze users’ locations to give suggestions that fall within a specific range to allow them to make an informed decision instead of scouring through businesses that are not far away at this point.

If someone were to find the top sushi on the market then they’d conduct a quick Google search, and look through the most popular results before making a choice.

That means that if your company doesn’t show up in the top results, even though it’s a good idea to include it most likely, they’ve taken the business to another place.

5. What are search engines?

seo interview question

According to Google, a search engine is a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.

6. Name the search engines that you know?

Google, Yahoo, Bing, Baidu, Ask.com, AOL.com.

Amazon, Youtube, and Pinterest are also a kind of search engines. 


7. What is Keyword?

Keywords are the words or phrases that a person searches in a search engine to get the information that he needs. 

8. What is keyword difficulty?


The difficulty metric for keywords measures the level of difficulty in getting a position for any specific keyword based on effective keyword research to know its popularity and competition.

The more complex the keyword requires the more time or backlinks are needed. 

Get more information about how to do effective keyword research here.

9. What is DA & PA?

DA stands for Domain Authority and PA stands for page authority.

DA is developed by Moz and its ranking ranges from 0 to 100.

When you get a high range of DA, the possibility of a better ranking will be high.

PA means the authority of a specific page based on backlinks or sharing.

10. What is Meta Description?


Meta Descriptions are HTML attributes that describe the page’s content.

They describe the web page, not only to search engines but as well to users.

The users can read the meta descriptions below the title of the website on the results page for search engines.

11. What are backlinks?

A backlink occurs as the link from one website to another using an anchor text.

A typical example of a link is any article that links to a different web page or its source.

There are some ways to get quality backlinks to your website. They are:

  • Directory submission
  • Image submission
  • Social media sites
  • Forum submission
  • Blog commenting
  • Guest blogging
  • Video submission
  • Question and answer sites
  • Article submission 
  • Classified submission
  • Infographic Submission

Check here to know how to create backlinks for free.

12. What is Google Algorithm?

Google algorithm is an array of rules, commands, and codes that allow the search engine to locate appropriate results for search questions.

According to the report, there be over 200 factors that the Google page experience algorithm updates employ to determine the ranking of a website for particular keywords

13. Name any five tools that can be used for SEO?

Ahref, Semrush, google analytics, google search console, Ubersuggest, etc

You can click here to find some best seo tools.

14. Which are the most important google ranking factors?

  • Relevant backlinks
  • Unique Content
  • Page loading speed
  • Mobile friendly
  • Domain Authority
  • Keyword Optimization
  • Site structure 
  • Brand strength
  • Image optimization 

You can check more about Google ranking factors in 2023 here.

15. What is the difference between Do-follow and No-follow backlinks?


There are two different ways to link one website to another one.

One is a Do-follow link and the other one is a No-follow link.

These two links have the same goal which is to link the origin site with the destination link.

A do-follow link is to help seo by passing the authority of the origin site to the destination site.

But no-follow links do not pass any authority of the origin site.

Above mentioned seo interview questions are more likely to be asked in a interview.


seo interview questions


We hope you enjoyed our article about seo manager interview questions.

Typically, these seo interview questions are asked when someone is applying for a seo position and are meant to test their seo knowledge.

We hope that this article provided some helpful information and gave you some insight into how you will be tested, what some of the most common seo interview questions are, and why they are asked. If you have any questions, please don’t hesitate to reach out to us so we can provide you with the best possible advice by visiting nexxadigitalacademy.com.

Thank you for reading, we are always excited when one of our posts is able to provide useful information on a topic like this!