What is the difference between content writing and copywriting?
BY HELA ROSHNA | JULY 17.
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Copywriting!… content writing !….
“What should I choose?”
“What should I focus on?”
“What is the difference between content writing and copywriting?”
“Which is the best?”
You might be someone planning to start a career in writing because you came across numerous job opportunities for content writers and copywriters.
And these job vacancies often come with equal high paying salaries making it hard to decide which one to choose.
On other hand, you might be a person who is running a business, confused about where you should focus,
In content writing or copywriting? and whom you should hire a content writer or a copywriter.
Because Being a businessman, you’d be in need of finding the right choice where to focus and also you might be in need of someone who will help you to drive your sales.
But while thriving for choosing the best,
These questions should have made you so confused and got you stuck between these two options.
But, Trust me.
You are at the right place.
Just forget all your worries.
We are here to help you make the right decision to kick start a bright future.
Before we dive deep into the difference between content writing and copywriting,
It is important to know what exactly is content writing and copy writing.
What is content writing?
In general, content writing is created for a specific purpose.
Different content has different meanings and different purposes.
But in business to business marketing context,
Content writing refers to the process of informing and entertaining the audience about a particular topic through blogs, posts, emails, whitepapers, and other savvy materials.
In simple terms, content writing involves attracting the audience and making them interested
in their brands by focusing on providing audience creative engagement through their words.
What does content writers do?
The best content writers are the storytellers, who can write dozens of blogs and posts
without mentioning their brand name and still manage to attract the audience and acquire
their trust in the brand and subsequently convert them into customers.
But how can content writing make sales?
Let me explain it to you.
Since content creation is the crucial part of SEO (search engine optimization), content is written to rank it on the search engines.
If content writers do this right, this will lead to more organic traffic and more leads.
The content should always be written in an easy form; ideally, it should be around a fifth -to eighth-grade level.
Keeping your content simple will help every kind of reader to get informed and convinced about the topic.
Consequently, this will help in your business’s marketing goals too.
Keep this golden rule in your mind as if you are a marketer, this will help your business’s growth.
Or, if you are a person planning to become a content writer, this will help you to create great content for the company or clients you work for.
What is copywriting?
Copywriting primarily focuses on generating sales.
Copywriting involves the process of creating copy- texts for advertising and marketing.
Compared to content writing, copywriting is more straightforward.
In copywriting, the writers always use persuasive and emotional language to appeal to people to take immediate action.
Copywriting focuses on ads, sales emails, PPC landing pages, and more. Copywriting can make or break a business.
What do copywriters do?
Copywriters craft compelling, powerful headlines and CTAs to prompt the audience to take
immediate actions like purchase the product, subscribe the service, etc.
Now you have an idea about copywriting and content writing and the difference between copywriter and content writer.
Now let’s look deeper into the key difference between content writing and copywriting.
As a business marketer, you will need the right kind of writing to get your efforts to succeed.
And as a business writer, you need the right training and experience to get your job perfectly done.
Hence, It is vital to understand the difference between content writing and copywriting.
Let’s dive deeper into it.
The major difference between content writing and copywriting are:
1.Copywriter sells and content writer informs
The purpose of content writing is to convince someone of your argument.
Let me elaborate on it for you. If I am writing a blog, my goal is not to sell a company’s product.
No one on the earth will read the sales contents.
Even I won’t.
I will give this thought to my audience that they need the type of product or service I’m talking about.
While copywriting is all about selling.
It is about convincing the readers that they are really in need of this product and persuading them to click the CTA button.
2.Copywriters creates the sense of urgency
Copywriters want people to take immediate action, like downloading something, signing up for a newsletter, or buying a product.
They always create compelling headlines and thread urgency into them to elicit fast actions.
But as I said before, content writers want to build an engaged audience. They want to establish the brand as a reliable source.
3.Content writers do their work for future sales
Content writers focus on indirect selling. Even though they’re not trying to sell a product or service directly, content writers are still concerned with selling.
Sales are an indirect result of their valuable content.
4.Content writers generally focus on SEO
Content writers are usually hired to drive traffic.
Stellar content writers are great at SEO that they will be able to help you choose the topics based on search terms that align with your business objectives.
5.Copywriters write short-form copy, while content writers write long-form copy
Copywriters write copy for:
- Ads, online and off
- Slogans and taglines
- Email campaigns
- Sales letters
- Direct mail letters
- Social media
Content writers write content like:
- Blog posts
- Newspaper pieces
- Magazine features
- Press Releases
- White papers
- Email newsletters
- Video scripts
6.Content writers contribute to a long-term strategy
You can tell pretty quickly if a copywriter writes a great ad. Metrics such as click-through rates and open rates are a good indication of that.
But content can’t always be easy to measure in the short term. Good content strategies take time to pay off.
But even though content tests our patience, remember that the value gained from blogs and articles has a longer shelf life.
Unlike an ad or email, blogs and articles have more staying power that continues to pay off over time.
7.Content writers drive organic traffic, copywriters turn that traffic into leads.
This last point sums up the differences between content writer and copywriter.
Great content writers drive organic traffic, while best copywriters convert traffic into sales or leads.
Great content attracts traffic and gets high conversion rates.
Hence, reality is that SEO content is best at driving traffic, and sales copywritings are best at selling.
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Content writing and copywriting– Which should you choose?
The difference between content writing and copywriting is significant.
Content informs and intends to sell later. While the copy intends quick actions.
As a marketer, If your company or business focuses on SEO, you need great content.
You don’t have to worry about copywriting. You don’t need it.
But if you have a huge initiative in the ads, you definitely need copywriting.
As a business writer,
If you are interested in writing long blogs and contents then content writing is your cup of tea.
Choose to provide your company or business clients with content writing services.
And if you are interested in writing powerful headlines and ads you should choose to provide a copywriting service.
But let me tell you, You can be a content writer and copywriter.
It’s all about your interest and skills.
Every business needs both content writing and copywriting as having content and copy skills in the right mix will drive the success of the marketing efforts.
We hope this post has been helpful to you to know the differences between content writing and copywriting and to find out your right pick. Stay connected to us to learn more.
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