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The 4Ps (Product, Price, Place, and Promotion) model, which was created in the 1960s to assist companies in organizing their plans, used to rule the marketing industry. However, the 4Ps were no longer enough on their own as e-commerce, digital transformation, and...

Digital marketing scope in future is changing fast and it's only going to get smarter, faster and more personal. Gone are those days simply running ads and hoping for the best. It is all about understanding people better, building connections in person and using the...

Learn About Advertising and How It Helps the Economy: Key Features of Advertising The purpose of advertising extends beyond brand recognition because it creates multiple benefits for businesses. The features of advertising play a vital role in enhancing visibility,...

Organizations are always looking for new or innovative touchpoints with their target audience, and blogging is an essential content marketing strategy that can build trust, drive traffic, and help convert leads into customers if it is conducted properly.Blogging in...

As everybody knows, Digital Marketing plays a vital role in this digital world. It is the promotion of products or services using digital devices. The usage of digital devices among people is increasing day by day. So it offers endless opportunities all over the...

Digital marketing is a broad term that includes all online marketing efforts such as SEO, email marketing, Google Ads, and content marketing. It targets users across search engines, websites, and mobile apps to drive traffic, generate leads, and increase conversions....

Are you confused about the digital marketing course duration and fees? Do you know the average cost spent on digital marketing can reach up to $786.2 billion in 2026? This shows how rapidly digital marketing is growing. If you look around, you can see people selling...

An effective search engine optimization depends on different types of keywords. It improves your page’s search ranking in search engine result pages. Stuffing these types of keywords into your content is ineffective. There are different types of keywords in SEO, such...

Enterprises can get a lot of benefit from digital marketing, but there are challenges too. A company hoping to succeed in the internet space must comprehend the advantages and disadvantages of digital marketing. We’ll go over the advantages and possible disadvantages...