6 smart strategies on how to write facebook ad copy that converts with high ROI

The readers are constantly exposed to ads everywhere they go.

They are so used to ads that they don’t even remember or care what they see anymore.

Whenever readers scroll through their Facebook, they do not care about any ads most of the time.

They keep scrolling till they find something that they are genuinely interested in checking out.

Because they have already mastered the art of ignoring ads by scrolling down without giving them a second thought.

They are always looking out for posts & videos that are entertaining or something that can grab their attention.

This only happens if you know how Facebook ad copy stands out in some way or the other.

Only a small percentage of ads can instantly grab the attention of the readers.

With the power of Facebook ad copy, you can make the readers stop scrolling and take the time to read your ad.

Not just read your ad, but also make a profit for you.

A good ad copy is more than enough to make the reader care about your product or service.

You can write a Facebook ad copy that is powerful enough to do this wonder. Start by implementing these 6 smart strategies on how to write Facebook ad copy the next you write your ad copy.

● Target the right audience
● Make it striking
● Build a connection
● Address the problem & solution
● Always show social proof
● Single call-out action per ad

Learn more about Facebook from the Facebook ad expert in Kerala

1. TARGET THE RIGHT AUDIENCE

You cannot generate profit or sales if your Facebook ad is not seen by the right audience, no matter how perfect you write the Facebook ad copy.

Make sure you are targeting the right audience with the ad copy you write.

You can make the readers care by making the ad copy relevant for them.

Try to target the most interested or inner circle people instead of considering a broad range.

Also, make use of Facebook retargeting ad copy examples to improve your ad copy.

You can also uncover the highly targeted audiences that your competition is not aware of rather than going after the same audience as your competitor’s target.

You can also start by targeting your highest-converting audience by looking at the result of previous ad campaigns.

Check out how the best Facebook ad consultant in India apes that.

2. MAKE IT STRIKING

When you think about how to write Facebook ad copy, the first thing you should ask yourself is how you can grab the reader’s attention in the first place.

To need that from the very beginning with a powerful hook followed by a colorful image.

Implement something that makes a long-lasting first impression when the end-user first glance at your Facebook ad.

I am not talking about the ad title here. I am specifically talking about the very first sentence of your ad copy.

Ensure you add points relevant to the reader by including the benefits that can potentially change their life.

Customers do not care about you or your product unless they see a benefit or use out of it.

Inform the user of the benefits that will create value in their life rather than just mentioning the features of your product itself.
Talk about the results and outcomes they will receive if they take action.

Let them know that if they take action, it will make their life easier.
Convince the reader that they should buy the product because it will change their life in some way.

You can use benefits-driven statements in your ad copy to make it more effective.

Including an eye-catching photo will create a huge difference in your Facebook ad result.

And also, check out the latest Facebook ad copy examples 2021 to find out the latest trends for inspiration.

3. BUILD A CONNECTION

It is necessary to build a connection with the readers by acknowledging and understanding what they want to hear from you.

Start by implementing a relevant question that makes the reader say YES as an answer.

If the answer is yes, then this ad is meant for them. If the answer is no, they can move forward without wasting their time and energy.

Show empathy and connection with the help of linking sentences that will make the readers curious.

Then they have no choice but to take action to find out more.

The whole point of this strategy is to make the readers who read the first line of the ad copy to read the second line, and so on.

Try to have a one on one conversation with the reader by addressing the reader as YOU.

Most of the time, people make decisions based on their own emotions, so make use of it.

4.  ADDRESS THE PROBLEM & SOLUTION

You can also mention the problem by addressing it from a customer perspective.

Be very specific about what you say and focus on the problem rather than giving a broad picture to the readers.

Include what they would like to hear from you when they need a solution for something.

Some audiences are aware of the problem and are looking for a solution.

So after you address the problem, make sure you talk about your product or service as the solution.

But do not give all the information right away.

Provide a glimpse of everything and keep them curious so that they will take action to find out more.

And that’s the whole point of creating the ad in the first place.

5. ALWAYS SHOW SOCIAL PROOF

Do not forget to add some social proof to your ad copy by providing a formal customer review.

You can use a written testimony or a video of your previous customer talking about your product or service by calling them out in your ads.

Showing social proof can influence the readers to take action.

When they get to know that other people have tried and are satisfied with the outcome, they will trust you and your product.

Show the readers how great your product or service is rather than just saying.

Mark it as a crucial point in your checklist for writing Facebook ad copy.

Also, try to include odd numbers in your context rather than even numbers to make it look authentic in your readers’ eyes when they read your ad copy.

You can also use various psychological triggers that can contribute to the customer’s action.

6. SINGLE CALL-OUT ACTION

Do not add multiple calls out actions for your reader. Multiple call-out actions can overwhelm your readers.

Readers might get confused when there is a lot of information to process.

The key is to focus on a single action. Hence, it is crystal clear for the readers what to do next.

If you want your readers to take multiple actions, the best way is to create multiple ads for various call-out actions.

You can also do the same call-out action multiple times within the ad copy, once in the beginning, one in the middle, and once at the end.

If you want to learn more about giving that perfect cta to your copy, get the guidance from industry experts