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Top Trending Social Media Marketing Jobs In 2024

Social Media Marketing Jobs

Social media has become integral to modern life and can provide endless marketing opportunities. Social media marketing is open to anyone as a professional career in digital marketingBut it requires certificates and answering interview questions successfully. To start in this profession, one should complete an appropriate course in social media marketing and obtain certification.

If you have never done such a digital marketing course, you can contact Nexxa Digital Academy. You will get many courses and internship opportunities there, including AI Integrated Advanced Digital Marketing.

It will be beneficial for those looking for social media marketing jobs.

scope of Social media marketing

Importance and Scope of Social Media Marketing

Social media has grown into the most popular and essential online arena, in which the platform is used to connect with friends and as a potent device for promoting your products and business.

Social media can help you engage with your target audience efficiently. Social media marketing refers to advertising products or services through various digital platforms to reach and engage a specific target market. It involves producing Content and running marketing campaigns, promotional initiatives, and interactions with the community to build brand recognition and meet business goals.

Given below are some important scope of Social media marketing:

  • Brand Awareness and Visibility 

Brand awareness is the number of people likely to know about your brand on social media. Brand awareness can be measured for any period by mentioning and engagement.

  • Audience Engagement and Community Building

Social media allows you to engage directly with your focus audience and build an atmosphere of community. Interact with customers directly, address their issues efficiently, and forge lasting relationships through features like comments, likes, shares, and Direct Messages. Building a strong community leads to loyalty and advocacy.

  • Lead Generation and Conversion

Social media platforms allow businesses to effectively utilise targeted advertising options to reach specific demographics. This focused approach has the potential to generate leads and facilitate conversions. By leveraging sponsored posts, advertisements, and engaging Content, social media emerges as a potent tool for transforming potential customers into loyal ones.

  • Data Analytics and Insights

Social media platforms have an array of analytics tools that permit companies to measure the success of their marketing strategies. Monitoring engagement, reach, and conversion rates can provide valuable information. These insights can help inform business decisions and help enhance and improve their online marketing strategies to achieve better results.

Social Media Marketing Jobs for Freshers

Types of Social Media Marketing Jobs for Freshers

You can find many social media marketing Jobs for Freshers and experts. I’ve outlined various roles in social media marketing below, along with their associated responsibilities and the skills necessary for these positions.

1. Social Media Intern

If you are new to social media marketing, doing an internship is great for your career growth. The internship will give you more knowledge about this field, like how to prepare for digital marketing interview and what kind of work to do. Internships are the beginning level social media marketing jobs for freshers

Social Media Intern Job Responsibilities

  • Manages the company’s social media accounts and posts the Content.
  • Make campaign ideas through thinking about ideas.
  • Analyse social media platforms such as Facebook, Instagram, and Twitter.
  • Contact customers or clients and assist them in sales or assistance.
  • Give suggestions to management for improving customer service through social media platforms and the internal process.
  • Enhance the proficiency and understanding of the internal software system.
  • Assists in the creation of performance reports.

Skills Required for Social Media Intern


  • Marketing through social media
  • Online engagement
  • Communication via words
  • Professionalism
  • Customer focus

2. Social Media Executive

The social media executives must produce compelling Content, study feedback from the public, and provide a review of the results of each major initiative. It is also essential to keep track of access codes.

To be a successful social media executive, You must balance publishing regular outputs while keeping consumers’ curiosity. An excellent social media manager knows the ideal times to post on every social network.


Social Media Executive Responsibilities

  • Writing slick, memorable, engaging, and efficient pieces prompts readers to act.
  • Collaboration with Videographers and Multimedia designers to guarantee that Content is engaging.
  • Copy scheduling is to be released at the ideal times.
  • Monitoring the engagement of users and comments on each post.
  • Monitoring and reporting on the impact of the impact of publications.
  • Maintaining a safe database of login credentials.
  • Be aware of the latest developments in the various social media platforms.
  • Investigating the potential of social media platforms, which still need to be part of our list of options.

Social Media Executive Requirements


  • A degree and basic computer knowledge.
  • Expertise in all the major social media websites and their algorithms.
  • Deep understanding of the procedures that are involved in the development and distribution of advertisements.
  • Capability to create compelling and convincing texts.
  • Engaging and flexible style of writing.
  • Understanding of relevant engagement metrics.
  • Ability to work a few hours overtime to accommodate different time zones.

3. Social media coordinator

Social media coordinators are responsible for delegating tasks, organizing client meetings, and monitoring analytics. To be an effective social media coordinator, they must possess knowledge about multiple social media platforms and excellent communication abilities. A successful social media coordinator has a fantastic ability to plan and manage time.


Responsibilities of Social Media Coordinator

  • Contacting clients to assess their requirements.
  • Informing the social media team of the customers’ requirements.
  • The delegation of specific tasks and responsibilities to members of the group.
  • Assuring that team members respect deadlines.
  • Monitoring the analytics of campaigns.
  • Giving feedback to customers

Requirements of Social Media Coordinator

  • Proficiency in social media networks like Facebook, Instagram, LinkedIn and X.
  • Excellent communication skills.
  • The ability to work on multiple tasks.
  • Excellent time management skills.
  • The ability to lead the team.
  • Experience in social media marketing.

4. Social media strategist 

Strategists for social media are responsible for analyzing trends in social media and studying the analytics of a website. In order to succeed as an account owner, it is essential to be an experienced writer and possess graphic design and photo editing capabilities. A well-designed social media profile can allow you to master the latest methods and techniques to produce better-quality Content.

Social Media Strategist Responsibilities

  • Make Content available for a range of social media platforms.
  • Plan and create Content in advance.
  • Find out the most recent trends in hashtags and social media.
  • In conjunction with Marketing In collaboration with Marketing, brainstorm ideas for Content.
  • Use analytics tools to evaluate the effectiveness of campaigns and posts.

Social Media Strategist Requirements

  • A certified course in social media marketing or related certificates.
  • Familiarity with social platforms such as Facebook, X, Instagram, LinkedIn, and Pinterest.
  • Experiential experience with social media to meet professional objectives.
  • Excellent oral and writing capabilities.

5. Social Media Analyst

Social Media Analysts specialize in tracking and assessing data from various social media platforms to assist businesses in making the proper marketing decisions. This role requires an in-depth knowledge of all social media channels and staying current on technological innovations that may enhance companies’ online presence.

Social Media Analyst Roles and Responsibilities

  • Monitor reach, engagement, and conversion rates across social media platforms.
  • Review information from social media platforms with tools like Google Analytics, Hootsuite, and Sprout Social.
  • Create reports and dashboards that monitor the progress made and inform stakeholders about information.
  • Conduct research and analysis of data to understand the behaviour of customers better.
  • Develop and execute social media marketing campaigns that are in line with general business objectives.
  • Work with the marketing and content teams to design the strategy for social media.
  • Design and implement promotions and campaigns on social media.
  • Examine the effectiveness of your social media marketing and alter the movements as necessary.
  • Participate in social media and marketing conferences and events.
  • Keep aware of new trends and technology in social media.
  • Make use of influencer connections to boost the reach and increase credibility.
  • Examine competitors and identify ways to improve your performance.

Social Media Analyst Requirements


    • The ability to use analytics tools.
    • Experience in managing marketing campaigns efficiently and delivering results.
    • Expertise in Social media, social analytics, and the latest trends.
    • Ability to analyze the data and gain information from this data.
    • Excellent written and spoken communication abilities.
    • Innovation and creativity.
    • Experience in segmentation of the customer and the ability to target.
    • A working knowledge of HTML as well as CSS is a benefit.
    • Knowledge about the most effective ways to offer customer service via social media.
    Skills Required for Social Media Marketing Jobs

    Essential Skills Required for Social Media Marketing Jobs

    Excellent Communication

    The most crucial social media ability you require is Communication skills. It’s a fact that should you be able to present your business’ image and interact with customers, you must be adept at communicating. Also, you need to have the ability to communicate effectively in order to get to know your colleagues, create your campaigns and ideas into words, and become a spokesperson for the brand on the world stage!


    One of the most significant characteristics of social media’s marketing abilities is their creativity. People who use social media tend to follow a brand only if the Content is varied and exciting. Social media marketers must constantly create innovative and exciting concepts, initiatives, and campaigns to keep users engaged and interested. For everything from interactivity-based media to contests and viral videos, social media marketers must find new ways to stand out from the millions of other people on social media.


    The second essential social media marketing technique will be the art of branding. Establishing and maintaining a solid brand image via social networks is crucial in separating your company from other brands.

    Social Media Listening

    The next item on the list of skills for social media is listening to social media. Being able to listen and respond to discussions about your brand’s presence through social media platforms is crucial for building relationships with clients and potential customers.

    Analytical Skill

    You have to know whether your marketing strategy is delivering. That’s why being analytical is a crucial and beneficial social media skill. It is possible to analyze metrics and reports; however, being able to analyze data can help you understand the meaning of all the data so that you can make educated decisions instead of relying on assumptions.

    Strategic Thinking


    Following on from the list of the top social media abilities is the ability to think strategically. It may seem fun, but effective social media marketing requires a strategy. It is possible to learn the process of social media in your education; however, it’s essential to have a brain that works this way and have a natural talent to think strategically.


    In this era of the growing scope of e-marketing in India, the need for business marketing using social media is also increasing. It is also a more effective marketing method. This is a good job opportunity for those who have talent and creativity. The ability and creativity for this can be acquired through various courses and constant training.

    Nexxa Corporates provides the best digital marketing services in Kerala, and Nexxa Digital Academy offers advanced digital marketing courses. You can choose digital marketing course online and offline from there. This course and the subsequent internship will surely be helpful for you who are looking for a job in this field.