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9 Pathways to A Best Career in Digital Marketing

career in digital marketing

A career in digital marketing is all about digitising the promotion of products and services and creating online strategies to reach targeted audiences through social media, email, and websites. Digital marketing professionals use SEO, content marketing, and paid advertising to increase brand value and sales.

 In this digital world, there are many spheres to know, learn, build, and grow. Creativity, data analysis, and staying updated with technology trends are your interests. A career in digital marketing could be your right choice.

In this blog, we will help you to learn some basics of digital marketing. Some topics like digital marketing, its scope, building your career in digital marketing, and some free resources you can acquire.

What is Digital Marketing?

“Digital marketing” is an overall concept enclosing all marketing actions and efforts directed through technology and electronic mediums to promote or advertise things, services, or brands to an intended audience.

It uses the internet and other websites to reach customers and communicate with them with focus and significance. Here are some scopes of digital marketing:

Opportunity to Employees 

  • Digital marketing has high career prospects in different specialisations like SEO, email marketing, content marketing, etc… many more. The professionals in these areas are desirable in various fields.

Business Growth for Companies

  • Marketing with digital technologies offers growth opportunities. Also, offers to small companies and large businesses can effectively connect with their clients.

Universal Reach

  •  The availability of the web and digital platforms allows interaction globally without minding the geographic borders. It also allows it to grow internationally.

Cost-effective Management

  • The digital way of marketing is more effective than the traditional way of marketing. Companies will be more aware of their budget management and can ideally focus on their ROI.

What is The Career Path in Digital Marketing?

A career in digital marketing has high career growth. Businesses are diverting their focus to digital platforms, so the requirement for skilled professionals is high.

Job availability is also high, such as SEO experts and content writers for social media marketing and data analysis; according to their talent and their interest, one can choose a specialisation and get to know about the various fields as they can also connect with the global audience and to improve professionally.

When you are going to start your business or searching for a turning point in life, you have a bright career in digital marketing with job opportunities, broad reach, and digital platforms availability that will make you successful in the path of your career in digital marketing.

How to Select a Career in Digital Marketing?

To start your digital marketing career, you must undergo various processes. Firstly, you want to learn the fundamentals like SEO, SEM, Content creation, etc.… Like Getting experience in these fields by working on personal projects, doing an internship, or practically using your skills. Here are some ways for you to begin your career in digital marketing.

1.Educational Base

Getting a bachelor’s degree in any related field, such as marketing, business, or others, can give you a strong foundation for your career in digital marketing.

2.Fundamental digital marketing skills

Learn fundamental terms like SEO, SEM, and Content marketing. Also, in social media marketing, email marketing, and data analytics, to succeed in your career in digital marketing.

3.Digital appearance

You want to Build a professional online profile on some platforms, such as LinkedIn. Also, form a website to show your ability.

4.Pursuing Experience

 Try to get practical experience by working on projects related to digital marketing, like internships or freelance work, and by creating skills in the field.

4.Awareness of Industry Trends

 The technology is changing drastically in the field of digital marketing and its platforms. The awareness of the changes helps you to stay competitive and graceful.

5.Proper Certification

Google Ads Google Analytics provides certification in digital marketing. Hubspot helps to improve your knowledge and help in your resume.

6.Networking and Relationship Buildings

By participating in professional events and webinars, you can create a professional network, and connecting with colleagues and mentors can help the growth of your career in digital marketing.

7.Portfolio Development

You can also create a portfolio of your incredible digital marketing works, campaigns, and achievements. For getting clients and employees

8.Job Search Strategies

Always have a specific sector or an employer while you search for a job, and always have a customised resume or cover letter while applying.

9.Continuous Learning and Adaptation

Be a continuous enthusiast to learn about the changing world of digital marketing and learn new skills and information about the technology changes.

Digital Marketing Career in India

Digital marketing is now a promising career option with many opportunities for professionals seeking a gainable job in India.

Digital marketing has become an essential marketing strategy for various sectors and businesses in India. The digital world continues to change the possibilities of the best careers in digital marketing. A career in digital marketing will provide adventures as well as endless opportunities.

India’s increasing number of internet users, rising number of smartphones, and government policies like Digital India have raised the demand for digital marketing professionals. Digital marketing career 2023 is already an hot topic becuase unlike other fields the scope and validity of digital marketing is flourishing.  Whether it is a small-scale company or a large-scale company, they are keen to have a stable online presence to reach their targeted audience effectively. 

To excel in this career, one should keep up with the digital trends and analytical and creative skills and consider getting some certification in this field. A career in digital marketing in India offers many job opportunities, competitive salaries, and a chance to stabilise the online presence of businesses in the whole industry.

 Reasons to Pursue a Digital Marketing Career.

High demand

Digital marketing has job opportunities, career advancement, and many more options for professionals.


The fundamentals of digital marketing, like SEO, Social media marketing, email marketing, and others, allow you to specialise in one field and improve your skills.


You can use your creative skills for advertising and keep the client’s attention in this field.

Career Growth

By starting as a 9 to 5 employee, your career in digital marketing will level up into higher positions such as manager, director, and specialist.

Career in Digital Marketing Best Job Position and Salary.

The career in digital marketing offers a wide variety of job opportunities. Some of them are mentioned below but there are many other than this. The digital marketing salary in Kerala or in India are also promising and futuristic.

1.Digital Marketing Manager

  • Supervise online marketing campaigns, develop strategies, and oversee a team. Utilises the data analysis to improve techniques for branding promotion as well as the growth of revenue. 

  • Their entry-level salary will be (0-2 years experience):₹4,00,000-₹8,00,000per year.

  • For professionals: ₹10,00,000-₹20,00,000+ per year.

2.Freelance Content Creator

  • Creates and implements strategies for content and creates engaging blog posts, websites, and social media channels to entice and keep clients.

  • Entry-Level (0-2 years of experience): ₹3,50,000 – ₹6,00,000 per year

  • Professional: ₹8,00,000 – ₹15,00,000+ per year

3.SEO Specialist

  • Improves website visibility through the search engines by conducting keyword research, on-page, and off-page optimizations, and monitoring search engine algorithms.

  • Entry-Level (0-2 years of experience): ₹3,00,000 – ₹5,00,000 per year

  • Professional: ₹6,00,000 – ₹12,00,000+ per year

4.Social Media Manager

  • Manages accounts on social media and creates content. Engages with users and executes ads on social media platforms to raise brand awareness

  • Entry-Level (0-2 years of experience): ₹3,50,000 – ₹6,00,000 per year

  • Professional: ₹7,00,000 – ₹12,00,000+ per year

5.PPC(pay-per-click) Specialist

  • Implements and optimises pay-per-click campaigns using platforms like Google Ads and Bing Ads for increased traffic and conversions while balancing budgets.

  • Entry-Level (0-2 years of experience): ₹3,00,000 – ₹5,00,000 per year

  • Professional: ₹6,00,000 – ₹10,00,000+ per year

Email Marketing Specialist 

  • Creates email marketing strategies, develops email marketing strategies, and designs and distributes campaigns. It also analyses the information to determine the best way to communicate and retain customers.

  • Entry-Level (0-2 years of experience): ₹3,00,000 – ₹5,00,000 per year

  • Professional: ₹6,00,000 – ₹10,00,000+ per year

6.Data Analyst or Marketing Analyst

  • Analysis of marketing data provides suggestions and insights. Studies the effectiveness of campaigns, discovers patterns, and helps inform critical decisions.

  • Entry-Level (0-2 years of experience): ₹3,50,000 – ₹6,00,000 per year

  • Professional: ₹7,00,000 – ₹14,00,000+ per year

7.UX (User Experience) Designer

  • UX (User Eperience) designer  focuses on improving site as well as app usability. Design user-friendly interfaces, research users, and enhance the user experience to provide better services.

  • Entry-Level (0-2 years of experience): ₹3,50,000 – ₹6,00,000 per year

  • Professional: ₹8,00,000 – ₹16,00,000+ per year

8. Digital Advertising Manager

  • Digital Advertising Manager manages digital ads across different platforms, such as video, display, and social media. It helps boost conversion rates and increase return on investment.

  • Entry-Level (0-2 years of experience): ₹4,00,000 – ₹7,00,000 per year.

  • Professional: ₹9,00,000 – ₹18,00,000+ per year.

9.Influencer Marketing Manager

  • An Influencer Marketing Manager is responsible for planning, executing, and managing influencer marketing campaigns to promote products or services.

  • Entry level salary:₹3,00,000-₹10,00,000per year.r

  • Professional level salary:₹ 6,00,000-₹15,00,000 per year.

Who can benefit from digital marketing?

Starting a career in digital marketing or choosing a career path in this field is obviously understandable that one can be confused if they can give their best or your interest in a particular niche that you have to choose. It is a quality of digital marketing that everything can grab your attention. 

If you are a person who loves to write, then blogging for SEO specialisation will be good for you. Or, if you are into more exploring and are passionate about showing the world, you can opt for an influencer marketing professional.

If you are assured about the thing in you that suits your specialisation in digital marketing, then don’t look back.

Also, for our readers’ awareness, we can find your passion in digital marketing with us. Upgrade Your Skills With our Digital Marketing Course in Thrissur with our best courses and experienced and diligent mentor.

To survive and flourish in this competitive field of digital marketing, you want to have digital marketing skills, which are in demand to lead you to a best-salary job.

Free Resources to Build a Base for Your Digital Marketing Career

Google Digital Garage

  • It Provides free courses covering the fundamentals of digital marketing like SEO, SEM, and social media marketing.

HubSpot Academy

  •  I have many online courses in digital marketing, covering areas like inbound marketing, content strategy, and email marketing.

Coursera and Edx

  • It Offers courses in leading universities in digital marketing and related topics. Any way certificate requires a fee.


  • Various digital marketing professionals and YouTube channels like Neil Patel and SEMrush provide informative tutorials and advice.

  • Blogs and websites: Read blogs from industry experts like Moz, search engine land, and content marketing institute for the most recent information.


  • Listening to podcasts related to online marketing and advertising podcasts, such as “Marketing Over Coffee ” and “Online Marketing Made Easy,” helps to acquire knowledge.



The chance to acquire many opportunities in digital marketing is many. There are many opportunities available in this field. There is no need to be creative, analytical, or technology enthusiast. The experience, your interest, your hard work, and your intelligent work pave the way. Do not hesitate to start your career in digital marketing. Just find the countless possibilities that this field can give you.