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How Does Google Display Ads Grow Marketing Results For Advertisers up to 100%

By  SREERESH K  |  Date  :  25-June-2022

    Home > Blog >How Does Google Display Ads Grow marketing results for advertisers

The marketing world has changed vastly in recent years, and Google Ads is one platform driving this transformation. Formerly known as Google Ad words, Google Ads is a Pay Per Click (PPC) platform that allows business owners or marketing professionals to advertise their brand on the web.

How Does Google Display Ads Grow Marketing Results For Advertisers up to 100%?

The simplest answer ,

Google Display Ads guide marketing results every day for thousands of advertisers worldwide by allowing them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.

For detailed information go through this blog…


How Does Google Display Ads Grow marketing results for advertisers


For a long time, outside-bound advertising was the most well-known way for companies to attract attention to their products. Posters, flyers, billboards, and television and radio advertising, ensured that potential customers were more aware of the business and its offerings.

However, push marketing and outside-bound marketing are decreasing in their effectiveness. Because of the constant growth of the internet, Outbound marketing has evolved slightly, banners for advertising and unsolicited advertising emails are still on the list.

However, more and more companies are turning toward inbound-based marketing.

Inbound marketing in digital marketing plays a vital role in helping advertisers to improve their business at a low cost. Search engine optimization (SEO) and Google ads are primary inbound marketing sources.

SEO focuses on specifically improving organic traffic from web search engine results. In contrast, Google Ads is an effective method to bring targeted traffic, or even good-fit customers, to the site as they search for similar products and services.

Google Ads can increase the number of visitors to the website, get more phone calls, and increase in-store visits.

Different Types Of Google Ads

How Does Google Display Ads Grow marketing results for advertisers


There are different types of google ads:


Text ads on Google search results

Display ads 

Image ads on websites or Gmail


Video ads on YouTube


Product listings on Google


App promotion on many channels


Simplified, automated ads on Google and across the web


Drive customers to a physical location


Runs ads across Google’s feeds when they are open

 Google Display Ads

Google display ads refer to advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook.

Google display ads are placed on relevant third-party websites in the form of a banner, images, and text ads.

Three categories of display ads

  • Site placement advertising
  • Contextual advertising
  • Remarketing advertisement

Where the google display ads show

  • Articles

  • Videos

  • Websites

  • Social media like Facebook, YouTube, Instagram, etc.

How do google display ads help to get marketing results for success?

  • Google ads allow them to choose YouTube ads to where their ads want to be placed
  • Google display ads allow to Run ads and connect with the audience through YouTube, emails, and websites.
  • Google display ads are allowed online purchasing options native to display ad format.

Tips for creating suitable google display ads

  • Use text, images, and color schemes effectively
  • Use different display ads and content designs
  • Use your customized design
  • Create display ads based on your current ads

 Google display ads are one of the trending advertisement techniques used in the marketing parts of a business.

Take a look at a simple definition of google display ads

Online advertising is done in Google with a combination of images, animated images, texts, and a URL. This URL links to the website where the customer can gain more information about your products or buy products.

Google display ads have a significant part in the business for gaining more leads and conversions for them and the correct implementation can bring wonders to your conversion rates.

A slight glance through Some tips to implement a brilliant display Ads

    1. Keep Text Simple

    People will only give a few seconds to look through the ad and will decide to click it or not, so you must try to attract them with simple but attractive text.

    2. Use A Call-To-Action Button

    This is to make sure the ad will make the viewer do something, like clicking through the site.

    • Learn more
    • Contact us
    • Sign up for a free trial

    The above three are standard and most effective buttons used commonly.

    3. An attractive and brilliant landing page

    The landing page should contain the same message or information and the same images that you are providing in the display ad.

    4. Use Faces

    Experts say that the image with smiling faces or a person’s face can attract viewers more, so use some faces.

    5. Conclusion

    This is that you should conclude which ad suits you more and which type is giving more conversions for you.

    Always test different styles and designs; as we all know, advertising is an art, and it’s pretty identical in the case of google display ads.

    Top-performing Google Display Ads Size

     Top-performing Google display sizes On Google are:-

    The dimensions of display ads in these lists were amongst the most extensive and most frequent, except for the massive 320 x 100 mobile banner, which is located in the fifth spot and is only available via mobile device.

    According to Google, the top-performing Google display ads size are

    • 300 x 250- Medium Rectangle

    • 336 x 280- Large Rectangle

    • 728 x 90 -Leaderboard

    • 300 x 600 -Half Page (Large Skyscraper)

    • 320 x 100 – Large Mobile Banner

    Benefits of Google Display Ads

    Google display ads

    Display ads provide outstanding benefits for your business. If you don’t use display advertising, you’ll be missing out on an inexpensive and efficient way to build your business’s image.

    Display Ads Are Visually Appealing

    One of the primary advantages of advertising on display is that it can be Visually Appealing. With digital display ads, it is possible to use images, videos, audio, and your company’s brand to make your brand stand out to users and grab their attention.

    Display ads generate initial interest and build brand awareness

    Display ads can reach new customers, build positive brand perceptions, and reach wherever they are. The greater visibility you create, the more recall rates for the brand will have. The ripple effect of generating awareness goes beyond online ads and can also influence offline purchases.

    Nurture leads and engage new audiences

    Display advertising can be used to reach new customers who might not be familiar with your products and services. Display advertising offers a wide range of targeting options, which means you have complete control over who sees your ads.

    Track display advertising performance

    Display ads also help track and analyze the performance of display advertising campaigns and refine future campaigns to make them more effective.

    Display ads are cost-effective

    Compared to other marketing campaigns, display ads are inexpensive; there is a cost per impression(CPI) and cost per click. Both offer flexible payment terms, and low prices are ideal for small budget-conscious businesses.

    How to Make a Better Google Display Ad

    Google display ads

    Advertising is always an art, and it is the same in the case of google display ads, so to make it better, it should be attractive and catch the eyes of a viewer within seconds.

    It is said that a viewer will only glance for a few seconds into an ad before deciding whether to open it or not, so in those few seconds, you should impress the viewer and make them open the ad.

    The chances of conversion will get higher, and the income will improve.

    Follow the tips, get the result, and thank me later.

    • You should use responsive ads

    • Get new ideas for ads

    • Optimize images and your brand logo

    • Use clear and gripping headlines and text

    • Include promotions and exclusives

    • Make a relevant landing page

    • Create 3 or 4 ads per group.

    You should use responsive ads

    Responsive ads mean it will automatically adjust the size of your ad, considering devices like mobile phones, laptops, tablets, etc.
    It’ll suit any device, so we don’t want to create ads in different sizes targeting different devices.

    Get new ideas for ads

    Ads should have varieties; you have to bring new ideas
    For every new ad that you create.

    Optimize images and your brand logo

    The logo in a responsive ad should be clear and simple with a standard ratio of 1:1 or 4:1.
    The main image should be clear with high quality, and be aware to avoid overlaid text and excessive blank space.

    Use clear and gripping headlines and text

    Always use simple texts that are readable and easy to understand with simple words and make sure that it’s gripping and can bring the viewer’s attention.

    Include promotions and exclusives

    People know about your special offers if it’s there because they always look and search for special prices and offers so let them notice about your special offer and the commonly used terms are.

    Provide a relevant landing page

    The page on your website that you link from your ad is called a landing page, and the landing page should provide the same information you have shared in the display ad.

    For example, if you have given that “special day offer closes soon “in your ads, you should write or display the same on your landing page. And also, try to give the same image on the landing page you used in the display ad.

    Create 3 or 4 ads per group

    Always create 3 or 4 ads per ad group to conclude which ad performs best with your customer.

    It helps to remove the assumptions and build according to the best-performing ads.

     What Are Google Display Ads Example ?

    Many things go into determining the success of your ad campaign, “but there is nothing more important than delivering the right message to the right person at the right time.”

    In the Google Display Network, we have millions of sites, videos, and apps in our list of names and 100% of the potential sites for your ads to appear.
    “Google has a way of knowing you better than you know yourself.”
    Types of “Google Display Ads”?

    A Google Display is a very effective way to reach your intended audience and make an endless impression on them.

    What are the “Google Display Ads” types?

    • Responsive display ads
    • Gmail ads
    • Uploaded image ads

    Responsive Ads

    Responsive display ads are the best option for advertisers who want to reach a wider audience with their campaigns. These ads are designed for desktop and mobile devices, which means they are automatically configured on both screens.

    The only requirement is that your website is designed to support responsive design to adjust its layout to fit any screen size.

    The most common example of responsive ads is: when the image expands or shrinks to fit the width or height of the screen.

    Gmail Ads

    Gmail ads are also known as Inbox ads, which have been in place since 2014.

    These ads appear at the top of the email in the user’s inbox and may link to another website or provide information about the sender without leaving their inbox.

    They are text ads with an image or video included.

    An example of Gmail ads is the Invitation Homes ad; it says, “they have the most affordable houses available.” The text used in this email ad is engaging because it uses keywords (i.e., word choices) that suggest the company has a good reputation.

    It does not use exaggerated or false claims to make its business look better than it is (which may be considered spam).

     Uploaded image ads

    Photo ads are eye-catching images that you can use to reach new customers. When ads appear online, people will click on them and directly take them to your website.

    Image ads can be viewed on web pages, articles, or video content on web pages and YouTube.

    An example of uploaded image ads is: If you are trying to design a new image for your business, there is an easy way to do it within Google ads.

    Image ads can be very useful in helping you increase click-through rates and the number of times people watch your ads. They can be a great addition to a mix of text, images, and rich media that you already have on your website.


    “Although all three ad formats work well and can offer different marketing strategies “

    Each type of Google display Ad has its own set of benefits depending on your business, and you can use all or one of them.

    “The best way to find out what is right for you is to try it out and see what generates the best return on your investment (ROI).”

    There is plenty to take in before jumping into a display ad campaign. It is essential for advertisers to determine the value of display advertising and whether it is worth the effort.

    Advertisers must know the goals they aim for regarding what materials and content they will require and how they can monitor and improve display ad performance over time.

    Once they have reviewed it, advertisers will better understand the elements they will require to succeed in-display ads.

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