In simple terms marketing is all about promoting products or services to the people. Marketing understands what customers need and creates something which is needed for the people. Marketing helps business to grow by satisfying customers needs and taking necessary steps according to the customers feedback. There are two types of marketing: traditional marketing and digital marketing. There are some difference between traditional marketing and digital marketing. Traditional marketing is a classical type of marketing and digital marketing is a modern type of marketing.

Digital marketing means promoting products or services through online platforms.
Digital marketing involves all the marketing strategies like advertising on social media, email, displaying ads on google or utilising websites. Digital marketing helps businesses to reach people through mobile phones, laptops or computers.

Examples of digital marketing :

• Ads people see on youtube, facebook or instagram
• Emails from brands sharing about their offers or new products
• Search engine ads . etc

How digital marketing helps : 

• The marketer can target the right audience
• Cost effective method of marketing
• Helps to reach wider audience

 
Why digital marketing ?
In this era of digitalization there have been new inventions in digital sectors. Nowadays people are comfortable using internet and smartphones to promote their brand or business. Digital marketing strategies saves a huge amount comparing to traditional marketing. Digital marketing has a globalreach. The internet users are increasing day by day. So marketing here makes the marketers reach their product or services to the audience easily. 

Traditional marketing means promoting products or services  through offline channels.Traditional marketing was used before digital marketing became popular. To reach customers they used print media, broadcast media and face to face promotion. 

Examples of traditional marketing 

•  Television ads
• Radio commercials
• Billboards
• Poster

How traditional marketing helps 

• Reach in local audience
• Builds brand awareness
• Trusted by older and offline audience

Why traditional marketing ?
In our dailyhood we randomly  see so many traditional ads in newspapers televisions radio etc. It makes a huge impact in human minds. It build trust among the audience towards the product/services. Traditional marketing strategies work better depending on the business model. The audience above 60s watch television and read newspaper twice a day so this marketing strategy becomes efficient.    

This aspect is one of the biggest factors that separates digital marketing from traditional marketing. It defines how businesses deliver  messages to their target audience. Digital marketing uses electronic devices and online platforms as its way of communication including search engines, websites, social media etc … and traditional marketing uses offline platforms like newspapers, billboards, TV ads, magazines etc.

This is one of the key difference between digital marketing and traditional marketing. In digital marketing, marketers can target and position a particular group of audience based on their gender, age, interests, location, etc… and marketer can personalise the offers of mails to a set of audience but in traditional marketing there will be a broad audience in a specific area but we can’t do any type of personalisation.  

The difference between traditional marketing and digital marketing is digital marketing is cheap and offers real time control but traditional marketing costs high compared to digital marketing. Traditional marketing requires men’s (people), materials etc… but digital marketing requires only a smartphone and internet. 

This difference between traditional marketing and digital marketing decides how wide and easy a brand can connect to its target audience.  Digital marketing can reach globally easily but traditional marketing cannot that easily reach global level because of its nature. Digital content is available 24/7 and anyone can access it using smartphones, laptops, etc.. but consumers can access traditional ads at certain times or places like seeing posters, billboards, newspapers, etc …

This is one of the difference between traditional marketing and digital marketing. Digital marketing campaigns can be launched instantly and updates can be given in real-time and we can get its results fast. Traditional marketing campaigns need a fixed schedule and slower execution . It requires time to get results too. In digital marketing marketer can modify the ad but in traditional marketing if an ad is prepared its expensive to modify.  

This is one of the most significant difference between traditional marketing and digital marketing. In digital marketing we can easily measure the metrics and analyze the results in real-time using digital tools like google analytics, social media insights, etc… but in traditional marketing it’s hard to track the results and the analysis will not be that accurate because the survey is done in sampling method.

The difference between traditional marketing and digital marketing is that we can interact with the audience through the internet without any physical presence in digital marketing. In traditional marketing the time is limited to interact with the audience and also the physical presence is needed.

This is one of the most significant difference between traditional marketing and digital marketing. Customer feedback loop plays a vital role in marketing. In digital marketing We can get instant feedback through reviews, likes, shares, hates etc… the continuous interaction between audience and company helps to build trust towards brand  but in traditional marketing we need surveys that take  time to collect feedback from the audience.

In digital marketing there is no expiry of the campaign like blogs, socialmedia posts, etc.. it can be accessed at any time marketers just need to update it. In traditional marketing  the campaign last only for weeks or months because the banner is been removed TV ad stops airing but the brand impression remains long.

The difference between traditional marketing and digital marketing is, Digital marketing uses wide variety of  interactive content formats like blogs, reels, videos, shorts, etc… which engages the audience and the marketer can experiment on new trends . Traditional marketing uses fixed content formats like print ads, TV commercials, radio commercials, posters, etc… 

Both digital marketing and traditional marketing play vital roles in promoting products and building brand awareness, but the way both marketing strategies result are different from each other. Traditional marketing is effective for the board and local audience and digital marketing gives global reach, measurable results, etc … 

If the marketer analyzes the difference between traditional marketing and digital marketing and what kind of audience he needs then the results will be good enough to satisfy. If the marketer combines both the strategies then it will be most effective way of marketing. As changes in today’s generation and technology marketer must stay flexible enough to handle the changes. By understanding the reach and impact of both strategies we can create a marketing plan that connects us with the audience and strengthens the brand.