Digital marketing funnel is a visual representation of your client’s journey from being completely unaware of your product or service to becoming a trusted loyal customer. It is a strategic structure of how to build your business and brand. Like it’s name it works exactly like a funnel where top of the level you have more people and as it goes down you can sort out your target audience by not wasting your any important resources.

There are 6 levels in the digital marketing funnel. These are the step-by-step processes. Done for maximum.

• Exposure
• Discovery
• Consideration
• Conversion
• Customer relationship
• Retention

The exposure is the top of the funnel (TOFU) of your digital marketing funnel. It is one of the most important parts of the digital marketing funnels. You have to completely expose your brand to various people from different parts of the world. Writing educational content in the form of blogs or videos which is relevant to your product/service.

Blogging in digital marketing is very important. This will maximize your website growth and can drive engagement to your brand. When exposing your brand to other people social media is a key factor. You have to wisely choose a social media platform according to your audience’s persona. Social media marketing (SMM) is a huge factor in influencing people.

In this level the people will visit your sites to consume your content and to know about your product or service rather than to purchase. It’s a stage where people are searching to see if your products are suitable for their needs. The Search engine optimization(seo) is a crucial part of discovery. It helps to rank your website higher in the search engine results page(SERP).

Seo helps to reach people who might be your potential customers and they can learn about your product even before they are ready to purchase. When the people discover your product/service they have so many questions about your brand. So interacting with your potential customers is the best way to convince them that you have a solution for their problems. And launching interactive quizzes will give you more clarity about what people are looking for.

At this level, the people will start to consider your product/service, and they are start to show interest in your product. You will notice that some people are staying longer and having more engagement in your website.So in this situation is where the email automation comes into play.

Email automation is the main part of sorting your target audience from the rest.Wisely comparing your products with competitors is another way to convert them into buying your product/service. This method will make the people who consider your product come to a conclusion to buy your product/service.

Conversion is a level where customers become consumers of your product. From this level is where the digital marketing sales funnel starts. Conversions in digital marketing is also known as the result of a product/service in the digital marketing funnels.

Optimize the payment page to not lose your conversion make sure no customer have any errors while buying your product/service. Make sure your consumer has a smooth ride during their journey. Consulting for your consumer personally will make your conversion more efficient and make sure there is no payment error.

In digital marketing funnel It’s a stage where you have to build a great relationship with your customers. This will help you to build a good reputation and get better reviews.Build a Thankyou page for the people who purchased your product. It will leave a good impression of your brand. It will also help you to calculate how many people have purchased your product.

Make faq for answering common questions to clear doubts and confusion about your product/service. The repeatedly asked questions can save users time and it reduce so many misconceptions about your product/service.Make some useful informative tutorials, it will largely impact the consumers and make them feel that you care about them.

This level is where people make more mistakes. Making people stay loyal to your product is also important as converting people.If you want your customers to stay loyal to your brand, you will have to give them special discounts or exclusive content.

This will make them more motivated to stay loyal to your product/service.Launch a customer survey, this will help you to know the feedback and improve your product/service. This will be more helpful for the future of your brand, because it will give you genuine reviews about your product/service and can improve your brand.

There are different types of digital marketing funnels. Some funnels are more detailed than the other. But, there are a few things that are mandatory to make an effective digital marketing funnels.

Knowing your audience persona is a crucial step for making the funnel more effective, as it sorts out the unnecessary audience and reduces resource waste. Set realistic goals according to your funds and other elements.

Wisely choose digital channel specifically for each stage of the funnel. (Search channel optimization) sco in digital marketing is also very important step. Seo and content marketing are top of the funnel.

For engagement and community building, we use social media.At the bottom of the funnel email is used for leads and sales.

Create relevant and useful content, and it reaches the right audience to your website. Which makes more possibilities of leads and sales.

To make the digital marketing funnel work, optimizing your payment page for sale is equally important as driving leads and awareness. Many people care less about this part and cause so many cart abandonments. Optimize your sales and make your customers’ journey smoother.

Digital marketing funnels are very important to build your brand. Create a specific funnel that suits your product/service. A successful campaign requires deep knowledge of your customer persona, set clear goals and use the right channels.This method requires constant updation and have to keep up with new trends a slight mistake can cause you problems according to the competition, and don’t forget to track each and every metric of your business in every single stage.