{"id":51937,"date":"2025-01-12T10:33:49","date_gmt":"2025-01-12T10:33:49","guid":{"rendered":"https:\/\/nexxadigital.com\/?p=51937"},"modified":"2025-01-15T05:46:33","modified_gmt":"2025-01-15T05:46:33","slug":"conversions-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/nexxadigital.com\/conversions-in-digital-marketing\/","title":{"rendered":"Conversions in Digital Marketing"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;The Best Guide to Conversions in Digital Marketing 2025&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;40px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;1.4em&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_divider color=&#8221;#E02B20&#8243; divider_weight=&#8221;5px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;45%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/nexxadigital.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-164739.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; alt=&#8221;CONVERSION IN DIGITALMARKETING&#8221; title_text=&#8221;Screenshot 2025-01-14 164739&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;19px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-38px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<p><span>Conversions in digital marketing refer to actions marketers hope users take on websites or digital platforms they control, such as making purchases, filling in an application, subscribing to email newsletters, and signing up for more. Conversion data analysis gives digital marketers insight into user behaviours as they track conversion data to assess effectiveness, improve campaigns, and drive growth. Tracking conversion rates improves user experiences while ultimately increasing ROI.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;What is a Conversion?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;35px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;1.4em&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_divider color=&#8221;#E02B20&#8243; divider_weight=&#8221;5px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;28%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/nexxadigital.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-164804.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; alt=&#8221;CONVERSION IN DIGITAL MARKETING&#8221; title_text=&#8221;Screenshot 2025-01-14 164804&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;19px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-38px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<p><span>A conversion occurs when a user completes a desired action on a website or digital platform. This action can vary significantly based on the business model and marketing goals. Conversions are vital indicators of a campaign&#8217;s effectiveness and can provide valuable data for improving future marketing strategies.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Types of Conversions in Digital Marketing&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;35px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;1.4em&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_divider color=&#8221;#E02B20&#8243; divider_weight=&#8221;5px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;60%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/nexxadigital.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-164820.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; alt=&#8221;CONVERSION IN DIGITAL MARKETING&#8221; title_text=&#8221;Screenshot 2025-01-14 164820&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;19px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-38px||||false|false&#8221; hover_enabled=&#8221;0&#8243;]<p><span>Conversions are like the ultimate goal! But did you know many types of conversions in digital marketing can help you win the<a href=\"https:\/\/nexxadigital.com\/integrated-digital-marketing\/\" target=\"_blank\" rel=\"noopener\"> integrated digital marketing<\/a> game? Every conversion is a victory, from sign-ups to sales and downloads to donations.<\/span><\/p>\n<p>So, let&#8217;s explore the different types of conversions in digital marketing that can help you rock your <a href=\"https:\/\/nexxadigital.com\/digital-marketing-trends\/\" target=\"_blank\" rel=\"noopener\">digital marketing trends<\/a><\/p>[\/et_pb_text][et_pb_heading title=&#8221;1. Lead Generation Conversions&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#000000&#8243; title_font=&#8221;|700|||||||&#8221; title_font_size=&#8221;29px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;1.4em&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;19px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-38px||||false|false&#8221;]<p><span>The conversion of leads is crucial for companies that rely on relationships with prospective customers before selling. The majority of these conversions involve gathering data about users, including their email addresses, names, phone numbers, or other information about their contacts. Lead generation activities that are commonly used to convert leads comprise:<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;19px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-25px||||false|false&#8221; hover_enabled=&#8221;0&#8243;]<ul>\n<li><span>Filling<\/span><\/li>\n<li><span>Contact form<\/span><\/li>\n<li><span>Subscribe to the newsletter<\/span><\/li>\n<li><span>Registration for an online webinar<\/span><\/li>\n<li><span>Downloading an eBook<br \/>This allows businesses to attract leads via targeted marketing campaigns and guides them through their sales process.<\/span><\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_heading title=&#8221;2. Sales Conversions&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; title_level=&#8221;h3&#8243; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#000000&#8243; title_font=&#8221;|700|||||||&#8221; title_font_size=&#8221;29px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;1.4em&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;19px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-38px||||false|false&#8221;]<p><span>Sales conversions are the most precise and quantifiable type of conversion, with a focus specifically on actual purchases of the product or service. For online businesses, it is a sales conversion when a consumer purchases. The most critical factors influencing sales conversions are website usability, pricing, product descriptions, and checkout procedures. Strategies to increase sales conversions usually involve:<\/span><\/p>\n<p><span><\/span><\/p>\n<ul>\n<li><span>Promoting discounts and offers<\/span><\/li>\n<li><span>Making checkout simpler<\/span><\/li>\n<li><span>Offering a variety of payment options<\/span><\/li>\n<li><span>Review and testimonials from customers.<\/span><\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_heading title=&#8221;3. Subscription Conversions&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; title_level=&#8221;h3&#8243; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#000000&#8243; title_font=&#8221;|700|||||||&#8221; title_font_size=&#8221;29px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;1.4em&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;19px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-38px||||false|false&#8221;]<p><span>Subscription conversions are essential for companies that provide continuous services or content. They are accomplished when a customer subscribes to a service, such as a monthly subscription to software, a magazine, or an online course. Examples of activities to convert subscriptions include:<\/span><\/p>\n<p><span><\/span><\/p>\n<ul>\n<li><span>Joining for a free trial<\/span><\/li>\n<li><span>Opting into a paid subscription plan<\/span><\/li>\n<li><span>Signing up for a membership site<br \/>Companies may offer incentives such as trial-free trials, limited-time discounts, or exclusive offers for subscribers to boost subscription conversion.<\/span><\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_heading title=&#8221;4. Engagement Conversions&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; title_level=&#8221;h3&#8243; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#000000&#8243; title_font=&#8221;|700|||||||&#8221; title_font_size=&#8221;29px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;1.4em&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;19px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-38px||||false|false&#8221;]<p><span>Engagement conversions are based on user interactions showing potential for future conversions. They sometimes lead to an immediate sale or lead, but they are essential to build brand recognition and loyalty. Conversions to engagement can be:<\/span><\/p>\n<p><span><\/span><\/p>\n<ul>\n<li><span>Clicking on a link in an email or the blog post<\/span><\/li>\n<li><span>A video is watched<\/span><\/li>\n<li><span>Sharing content via social media<\/span><\/li>\n<li><span>Commenting or submitting a review<br \/>These interactions boost visibility and brand awareness and create closer relationships with the target people who are watching.<\/span><\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_heading title=&#8221;5. App Installations&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; title_level=&#8221;h3&#8243; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#000000&#8243; title_font=&#8221;|700|||||||&#8221; title_font_size=&#8221;29px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;1.4em&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;19px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-38px||||false|false&#8221;]<p><span>The primary goal is for com mobile app companies to get users to download and install the application. Tracking conversions to app installs can help assess the success of campaigns to direct users to the app store and make them want to install and download the application. Methods to increase the rate of installation for apps include:<\/span><\/p>\n<p><span><\/span><\/p>\n<ul>\n<li><span>Creative advertising and creation<\/span><\/li>\n<li><span>Offering incentives like in-app rewards<\/span><\/li>\n<li><span>Making installation simpler<\/span><\/li>\n<li><span>App Store Optimization (ASO)<\/span><\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_heading title=&#8221;6. Micro-Conversions&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; title_level=&#8221;h3&#8243; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#000000&#8243; title_font=&#8221;|700|||||||&#8221; title_font_size=&#8221;29px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;1.4em&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;19px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-38px||||false|false&#8221;]<p><span>Micro-conversions are more diminutive, incremental steps users complete, eventually leading to a more extensive primary conversion, like making an order or filling out the lead form. These actions provide insight into the behaviour of users and indicate the possibility of a macro conversion that is to come shortly. Examples of micro-conversions are:<\/span><\/p>\n<ul>\n<li><span>Accessing product pages<\/span><\/li>\n<li><span>Add items to your shopping cart<\/span><\/li>\n<li><span>Registering for an account<\/span><\/li>\n<li><span>Chatbots are a great way to interactTracking micro-conversions allows businesses to identify decline points and improve the user experience.<\/span>\u00a0<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_heading title=&#8221;Conversion Process in Digital Marketing&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; title_level=&#8221;h2&#8243; title_font=&#8221;|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;35px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;1.4em&#8221;][\/et_pb_heading][et_pb_divider _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; color=&#8221;#E02B20&#8243; divider_weight=&#8221;5px&#8221; module_alignment=&#8221;center&#8221; width=&#8221;48%&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_image src=&#8221;https:\/\/nexxadigital.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-164837.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; alt=&#8221;CONVERSION IN DIGITAL MARKETING&#8221; title_text=&#8221;Screenshot 2025-01-14 164837&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;19px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-38px||||false|false&#8221;]<p><span>The conversion process refers to an individual&#8217;s journey from initial awareness of a product or service through purchasing, subscribing to newsletters, or filling out contact forms &#8211; to taking desired action such as purchasing it or subscribing.\u00a0<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_heading title=&#8221;The Conversion Process Includes Several Key Stages&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; title_level=&#8221;h2&#8243; title_font=&#8221;|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;35px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;1.4em&#8221;][\/et_pb_heading][et_pb_divider _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; color=&#8221;#E02B20&#8243; divider_weight=&#8221;5px&#8221; module_alignment=&#8221;center&#8221; width=&#8221;48%&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; locked=&#8221;off&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;&#8211;et_global_heading_font||||||||&#8221; header_3_text_color=&#8221;#000000&#8243; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;19px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; text_font=&#8221;||||||||&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<ul>\n<li>Awareness<\/li>\n<\/ul>\n<p>Your brand, product, or service becomes known to potential customers through various platforms, including social media (Facebook\/Instagram\/Twitter, etc), search engines like Google\/Bing (search marketing programs such as Emailer, etc), or advertisements.<\/p>\n<ul>\n<li>Interest<\/li>\n<\/ul>\n<p>Customers who recognise your content demonstrate interest by visiting your website, reading blog posts, or watching videos.<\/p>\n<ul>\n<li>Considering<\/li>\n<\/ul>\n<p>At this step, potential customers evaluate your offerings against your competitors and assess any benefits they offer. To do this research, they might download a whitepaper, attend a webinar, or read customer reviews.<\/p>\n<ul>\n<li>Intent<\/li>\n<\/ul>\n<p>Customers demonstrate their intent by adding items to their cart, signing up for trials, or requesting demonstrations.<\/p>\n<ul>\n<li>Evaluation<\/li>\n<\/ul>\n<p>Customers often reach their final decision during this step by searching for more in-depth information, seeking recommendations, or reaching out directly to sales teams for clarifications and answers.<\/p>\n<ul>\n<li>Purchase\/Conversion<\/li>\n<\/ul>\n<p>In this stage, customers complete an action they desire, such as purchasing, filling out a form, or subscribing to services.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_heading title=&#8221;Fundamentals of Digital Marketing Utilise Various Strategies and Tools to Optimise Conversion Processes Effectively&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; title_level=&#8221;h2&#8243; title_font=&#8221;|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;35px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;1.4em&#8221;][\/et_pb_heading][et_pb_divider _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; color=&#8221;#E02B20&#8243; divider_weight=&#8221;5px&#8221; module_alignment=&#8221;center&#8221; width=&#8221;48%&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; locked=&#8221;off&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;19px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-38px||||false|false&#8221;]<p>Utilizing Diverse Strategies and Tools to Optimize Conversion Processes Effectively gives marketers the knowledge and abilities to excel in digital marketing environments. The <a href=\"https:\/\/nexxadigital.com\/fundamentals-of-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Fundamentals of digital marketing<\/a>, such as SEO, content marketing, social media engagement strategies, and <a href=\"https:\/\/mailchimp.com\/marketing-glossary\/email-marketing\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>, to increase online presence and customer loyalty. Additionally, this guide explores tools and techniques designed to optimize conversion processes so that marketing efforts attract traffic and convert leads to loyal customers effectively. Perfect for beginners and seasoned marketers alike, this book delivers actionable insight and practical advice designed to help marketers produce tangible results within today&#8217;s highly competitive digital environment.<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_font_size=&#8221;22px&#8221; header_4_letter_spacing=&#8221;1px&#8221; header_4_line_height=&#8221;1.4em&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;19px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; text_orientation=&#8221;justified&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<h4>1. Content Marketing<\/h4>\n<p><span>Involves producing relevant, helpful material to attract potential customers at various points along their customer journeys.<\/span><\/p>\n<h4>2. SEO or Search Engine Optimization<\/h4>\n<p><span>SEO seeks to increase a web page&#8217;s search engine presence for organic traffic generation purposes.<\/span><\/p>\n<h4>3. PPC (Pay-Per-Click) Advertising<\/h4>\n<p><span>works similarly by placing paid advertisements that direct targeted visitors to your website.<\/span><\/p>\n<h4><span><strong>4. Social Media Marketing<\/strong><\/span><\/h4>\n<p><span>Engaging potential customers using various <a href=\"https:\/\/blog.hubspot.com\/marketing\/social-media-marketing\" target=\"_blank\" rel=\"noopener\">social media marketing<\/a> platforms to develop relationships and drive traffic directly into the sales pipeline.<\/span><\/p>\n<h4>5. Email Marketing<\/h4>\n<p><span>Lead nurturing via targeted email campaigns to convert leads effectively.<\/span><\/p>\n<h4>6. Landing Pages<\/h4>\n<p><span>Optimize landing pages by prioritising calls-to-action that minimise conversion costs and friction during conversion processes.<\/span><\/p>\n<h4>7. A\/B tests<\/h4>\n<p>Please conduct A\/B tests of different elements within your marketing campaigns, such as headlines, images, and calls-to-action, regularly to see which works better and make any necessary changes\u00a0or adaptations.<\/p>\n<h4>8. Analytics and Tracking<\/h4>\n<p><span>Utilizing tools such as Google Analytics to measure, monitor, and identify improvement areas is integral for the success of any campaign.<\/span><\/p>\n<h4>9. Re-marketing<\/h4>\n<p><span>Re-engaging visitors who have expressed an interest but have yet to convert by showing targeted advertisements across various platforms; Retarget them after similar visitors with similar interests have shown and before they convert.<\/span><\/p>\n<h4>10. Customer Relationship Management (CRM) Systems<\/h4>\n<p><span>By tracking customers from acquisition to sale completion and beyond, CRM systems enable businesses to strengthen relationships while driving sales growth.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_heading title=&#8221;How Conversions Help Digital Marketing?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; title_level=&#8221;h2&#8243; title_font=&#8221;|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;35px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;1.4em&#8221; hover_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_divider _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; color=&#8221;#E02B20&#8243; divider_weight=&#8221;5px&#8221; module_alignment=&#8221;center&#8221; width=&#8221;55%&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_divider][et_pb_image src=&#8221;https:\/\/nexxadigital.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-164853.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; alt=&#8221;CONVERSION IN DIGITAL MARKETING&#8221; title_text=&#8221;Screenshot 2025-01-14 164853&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;19px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; text_orientation=&#8221;justified&#8221;]<p><span>Conversion rates are key indicators of digital marketing success as they measure how effectively strategies and campaigns have performed. Here are several ways conversions aid to learn digital marketing efforts:<\/span><\/p>\n<ul>\n<li>Measuring Success<\/li>\n<\/ul>\n<p>Conversions represent the success of your marketing initiatives &#8211; be they purchases, signups, or downloads; tracking conversions is essential in understanding which strategies drive results &#8211; one vital aspect of measuring success!<\/p>\n<ul>\n<li>Optimising Campaigns<\/li>\n<\/ul>\n<p>Marketers can take steps to optimise campaigns by carefully studying conversion data to pinpoint which elements of their campaigns work well and which do not. With this insight comes an opportunity to optimise ad copy, design, targeting, and overall strategy to enhance performance and maximise return.<\/p>\n<ul>\n<li>Budget Allocation<\/li>\n<\/ul>\n<p>Knowing which campaigns or channels deliver high conversion rates enables marketers to allocate their budget more strategically, investing resources where they will yield maximum return on investment (ROI).<\/p>\n<ul>\n<li>Customer Insights<\/li>\n<\/ul>\n<p>Conversion tracking can offer valuable customer behaviour and preferences data, helping brands tailor future campaigns more closely to match customers&#8217; requirements and increase engagement.<\/p>\n<ul>\n<li>Goal Setting<\/li>\n<\/ul>\n<p>Conversions help businesses establish specific, measurable goals to increase sales, generate leads, or boost engagement &#8211; having clear conversion goals can guide marketing strategies while measuring success over time.<\/p>\n<ul>\n<li>A\/B Testing<\/li>\n<\/ul>\n<p>Conversions are crucial when conducting A\/B tests. They compare ads, landing pages, or email versions for their Ad-words performance to see which variation generates more conversions and make data-driven decisions to enhance performance.<\/p>\n<ul>\n<li>Improve User Experience<\/li>\n<\/ul>\n<p>Analysing conversion data can reveal any pain points along the customer journey, which businesses can address to enhance overall user experience, making conversion easier for their clients.<\/p>\n<ul>\n<li>Justifying Spend<\/li>\n<\/ul>\n<p>Conversion data offers tangible proof of digital marketing efforts&#8217; efficacy, making it essential to justify marketing spending to stakeholders and guarantee future budgets.<\/p>\n<ul>\n<li>Building Customer Relations<\/li>\n<\/ul>\n<p>Successful conversions often present opportunities to nurture customer relations further and build repeat business. This could result in up-selling opportunities and brand loyalty among your customer base.<\/p>\n<ul>\n<li>Competitive Advantage<\/li>\n<\/ul>\n<p>Businesses that successfully track and optimise for conversions will have an edge in outpacing competitors in today&#8217;s highly competitive digital environment. Businesses can stay ahead by continuously optimising the <a href=\"https:\/\/nexxadigital.com\/strategy-for-digital-marketing-startups\/\" target=\"_blank\" rel=\"noopener\">strategy for digital marketing startups<\/a>.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_heading title=&#8221;Conclusion&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; title_level=&#8221;h2&#8243; title_font=&#8221;|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;35px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;1.4em&#8221;][\/et_pb_heading][et_pb_divider _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; color=&#8221;#E02B20&#8243; divider_weight=&#8221;5px&#8221; module_alignment=&#8221;center&#8221; width=&#8221;15%&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;19px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2.4em&#8221; text_orientation=&#8221;justified&#8221;]<p><span>Conversions in Digital Marketing conversions demonstrate the success of our digital marketing strategies. We use SEO, content marketing, and social media tools to convert prospects into customers. By understanding your target audience and producing engaging content for website pages to optimise conversion rates and return on investments, we can maximise conversions and revenue growth for you. <\/span><\/p>\n<p><span>Conversion optimistion blends creativity, analytical skills, strategy, and data expertise, helping businesses stay ahead in a dynamic digital landscape. Balancing creativity with data-driven strategies ensures sustained competitive advantage.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_heading title=&#8221;FAQ&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; title_level=&#8221;h2&#8243; title_font=&#8221;|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;35px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;1.4em&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_toggle title=&#8221;1. What is conversion and examples?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x3f;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x3e;||divi||400&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_background_color=&#8221;#FFFFFF&#8221; open_toggle_text_color=&#8221;#000000&#8243; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;19px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;1.4em&#8221; title_font=&#8221;|700|||||||&#8221; body_text_align=&#8221;justify&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;19px&#8221; body_letter_spacing=&#8221;1px&#8221; body_line_height=&#8221;2.4em&#8221;]<p><span>Conversion is a type of word formation process in which a word is assigned to a new word class or part of speech without any change in form. An example of conversion is an email (noun) changing to a verb to email.<\/span><\/p>[\/et_pb_toggle][et_pb_toggle title=&#8221;2. What are SEO conversion and ROI?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x3f;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x3e;||divi||400&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_background_color=&#8221;#FFFFFF&#8221; open_toggle_text_color=&#8221;#000000&#8243; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;19px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;1.4em&#8221; title_font=&#8221;|700|||||||&#8221; body_text_align=&#8221;justify&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;19px&#8221; body_letter_spacing=&#8221;1px&#8221; body_line_height=&#8221;2.4em&#8221;]<p><span>SEO ROI (return on investment) estimates the business value of all SEO activities compared to their cost. It&#8217;s one of the most common topics any SEO consultant or manager must address when allocating marketing budgets and resources. In its essence, calculating ROI is relatively straightforward.<\/span><\/p>[\/et_pb_toggle][et_pb_toggle title=&#8221;3. What is conversion in Google Analytics, for example?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x3f;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x3e;||divi||400&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_background_color=&#8221;#FFFFFF&#8221; open_toggle_text_color=&#8221;#000000&#8243; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;19px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;1.4em&#8221; title_font=&#8221;|700|||||||&#8221; body_text_align=&#8221;justify&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;19px&#8221; body_letter_spacing=&#8221;1px&#8221; body_line_height=&#8221;2.4em&#8221;]<p><span>Conversion in Google Analytics is a necessary action your users want to complete on your website and is considered a key event to your business. Any action or engagement on your website can be tracked and labeled as a conversion event. Examples include video plays.<\/span><\/p>[\/et_pb_toggle][et_pb_toggle title=&#8221;4. What does CRO mean in marketing?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_enabled=&#8221;0&#8243; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x3f;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x3e;||divi||400&#8243; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_background_color=&#8221;#FFFFFF&#8221; open_toggle_text_color=&#8221;#000000&#8243; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;19px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;1.4em&#8221; title_font=&#8221;|700|||||||&#8221; body_text_align=&#8221;justify&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;19px&#8221; body_letter_spacing=&#8221;1px&#8221; body_line_height=&#8221;2.4em&#8221;]<p><span>CRO stands for Conversion Rate Optimization. CRO marketing is a method of increasing the percentage of your website&#8217;s visitors who take a desired action (or, to use marketing speak, who &#8216;convert&#8217;). Conversions are a marketer&#8217;s holy grail, but the term can mean different things depending on your company&#8217;s goals.<\/span><\/p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Conversions in digital marketing refer to actions marketers hope users take on websites or digital platforms they control, such as making purchases, filling in an application, subscribing to email newsletters, and signing up for more. Conversion data analysis gives digital marketers insight into user behaviours as they track conversion data to assess effectiveness, improve campaigns, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":51944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","_joinchat":[],"footnotes":""},"categories":[11],"tags":[],"class_list":["post-51937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/nexxadigital.com\/wp-json\/wp\/v2\/posts\/51937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nexxadigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nexxadigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nexxadigital.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/nexxadigital.com\/wp-json\/wp\/v2\/comments?post=51937"}],"version-history":[{"count":6,"href":"https:\/\/nexxadigital.com\/wp-json\/wp\/v2\/posts\/51937\/revisions"}],"predecessor-version":[{"id":51963,"href":"https:\/\/nexxadigital.com\/wp-json\/wp\/v2\/posts\/51937\/revisions\/51963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nexxadigital.com\/wp-json\/wp\/v2\/media\/51944"}],"wp:attachment":[{"href":"https:\/\/nexxadigital.com\/wp-json\/wp\/v2\/media?parent=51937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nexxadigital.com\/wp-json\/wp\/v2\/categories?post=51937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nexxadigital.com\/wp-json\/wp\/v2\/tags?post=51937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}