[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”25px||0px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”Andada||||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”35px” header_letter_spacing=”1px” header_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”206.3px” custom_padding=”0px||4px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/nexxadigital.com\/wp-content\/uploads\/2023\/10\/Top-6-Mastering-skills-for-digital-marketing-expert.jpg” alt=”skills for digital marketing expert” title_text=”Top 6 Mastering skills for digital marketing expert” _builder_version=”4.16″ _module_preset=”default” custom_margin=”41px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Andada||||||||” text_text_color=”#000000″ text_font_size=”19px” text_letter_spacing=”1px” text_line_height=”2.2em” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n
In the digital age, the marketing landscape has undergone significant changes. Traditional methods are no longer sufficient to engage target audiences effectively. Therefore, digital marketing<\/strong><\/a> has emerged, utilizing different strategies and techniques on online platforms to promote brands, services, and products.<\/span><\/p>\n \u00a0For individuals and businesses alike, it’s essential to master digital marketing skills in this highly competitive field. Marketers equipped with these skills can navigate the digital landscape, run successful campaigns, and achieve success. To become a skilled digital marketer, one must have a strong foundation in crucial areas.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|-62px|auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font=”Andada||||||||” header_2_text_color=”#000000″ header_2_font_size=”35px” header_2_letter_spacing=”1px” header_2_line_height=”1.2em” custom_margin=”-13px|||||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#E02B20″ divider_weight=”5px” _builder_version=”4.16″ _module_preset=”default” width=”27%” max_width=”28%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”3px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/nexxadigital.com\/wp-content\/uploads\/2023\/10\/core-digital-marketing-skills-1.jpg” alt=”core digital marketing skills” title_text=”core digital marketing skills” _builder_version=”4.16″ _module_preset=”default” min_height=”414.3px” custom_padding=”3px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font=”Andada||||||||” header_2_text_color=”#000000″ header_2_font_size=”35px” header_2_letter_spacing=”1px” header_2_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Andada||||||||” text_text_color=”#000000″ text_font_size=”19px” text_letter_spacing=”1px” text_line_height=”2.2em” global_colors_info=”{}”]<\/p>\n In order to increase visibility and attract relevant traffic to a website, digital marketing heavily relies on search engine optimization (SEO).<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-36px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” ul_font=”Andada||||||||” ul_text_color=”#000000″ ul_font_size=”19px” ul_letter_spacing=”1px” ul_line_height=”1.2em” header_3_font=”Andada||||||||” header_3_text_color=”#000000″ header_3_font_size=”25px” header_3_letter_spacing=”2px” header_3_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Andada||||||||” text_text_color=”#000000″ text_font_size=”19px” text_letter_spacing=”1px” text_line_height=”2.2em” text_orientation=”justified” custom_margin=”-65px|||||” global_colors_info=”{}”]<\/p>\n On-page SEO<\/strong><\/a> optimization involves improving webpage elements such as headings, meta tags, and URL structure to improve search engine rankings. Off-page SEO<\/strong><\/a> optimization, on the other hand, focuses on building high-quality backlinks and increasing domain authority through link-building and guest-posting techniques.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-42px|auto||auto||” custom_padding=”||4px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” ul_font=”Andada||||||||” ul_text_color=”#000000″ ul_font_size=”19px” ul_letter_spacing=”1px” ul_line_height=”1.2em” header_3_font=”Andada||||||||” header_3_text_color=”#000000″ header_3_font_size=”25px” header_3_letter_spacing=”2px” header_3_line_height=”1.4em” custom_padding=”||||false|false” header_3_font_size_tablet=”” header_3_font_size_phone=”” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Andada||||||||” text_text_color=”#000000″ text_font_size=”19px” text_letter_spacing=”1px” text_line_height=”2.2em” text_orientation=”justified” custom_margin=”-51px|||||” custom_padding=”8px|||||” global_colors_info=”{}”]<\/p>\n To achieve optimal SEO results, conducting comprehensive keyword research is crucial. This entails utilizing specialized Keyword research tools to locate relevant keywords that possess high search volumes and minimal competition. By strategically integrating these keywords into your website content, meta tags, and headings, you can enhance your search engine rankings and attract a greater amount of organic traffic to your site.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-51px|auto||auto||” custom_padding=”||9px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” ul_font=”Andada||||||||” ul_text_color=”#000000″ ul_font_size=”19px” ul_letter_spacing=”1px” ul_line_height=”1.2em” header_3_font=”Andada||||||||” header_3_text_color=”#000000″ header_3_font_size=”25px” header_3_letter_spacing=”2px” header_3_line_height=”1.2em” custom_margin=”22px||||false|false” header_3_line_height_tablet=”1.4em” header_3_line_height_phone=”1.4em” header_3_line_height_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-35px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Andada||||||||” text_text_color=”#000000″ text_font_size=”19px” text_letter_spacing=”1px” text_line_height=”2.2em” text_orientation=”justified” custom_margin=”-20px|||||” global_colors_info=”{}”]<\/p>\n Building high-quality backlinks is vital for improving website authority and search engine rankings. Marketers must employ effective link-building strategies such as guest posting, influencer outreach, and content promotion. By obtaining authoritative backlinks from reputable sources, marketers can enhance their website’s organic growth and visibility.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-33px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font=”Andada||||||||” header_2_text_color=”#000000″ header_2_font_size=”35px” header_2_letter_spacing=”1px” header_2_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Andada||||||||” text_text_color=”#000000″ text_font_size=”19px” text_letter_spacing=”1px” text_line_height=”2.2em” custom_margin=”-31px|||||” custom_padding=”0px||0px|||” global_colors_info=”{}”]<\/p>\n In the digital marketing world, creating content is key. To outshine in this field, marketers must have the ability to produce engaging and easily shareable content that appeals to their desired audience.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-38px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” ul_font=”Andada||||||||” ul_text_color=”#000000″ ul_font_size=”25px” ul_letter_spacing=”1px” ul_line_height=”1.2em” header_3_font=”Andada||||||||” header_3_text_color=”#000000″ header_3_font_size=”25px” header_3_letter_spacing=”2px” header_3_line_height=”1.4em” custom_margin=”11px|||||” header_3_line_height_tablet=”1.4em” header_3_line_height_phone=”” header_3_line_height_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Andada||||||||” text_text_color=”#000000″ text_font_size=”19px” text_letter_spacing=”1px” text_line_height=”2.2em” text_orientation=”justified” custom_margin=”-61px|||||” global_colors_info=”{}”]<\/p>\n Generating content that can capture attention in the competitive digital realm can be difficult. Marketers need to acquire the skill of crafting content that is both captivating and shareable, and that can truly connect with their audience. Achieving this involves being knowledgeable about the audience’s preferences, conducting keyword research, and creating engaging headlines and visuals. Furthermore, applying the fundamentals of storytelling to content creation can significantly improve its impact.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-47px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” ul_font=”Andada||||||||” ul_text_color=”#000000″ ul_font_size=”19px” ul_letter_spacing=”1px” ul_line_height=”1.2em” header_3_font=”Andada||||||||” header_3_text_color=”#000000″ header_3_font_size=”25px” header_3_letter_spacing=”2px” header_3_line_height=”1.4em” custom_margin=”15px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-58px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Andada||||||||” text_text_color=”#000000″ text_font_size=”19px” text_letter_spacing=”1px” text_line_height=”2.2em” custom_margin=”-18px|||||” global_colors_info=”{}”]<\/p>\n Copywriting skills are essential for driving conversions in digital marketing. Marketers must be able to craft persuasive and compelling copy that persuades users to take action. This involves understanding the target audience’s pain points, desires, and motivations. By using powerful language, appealing to emotions, and highlighting the benefits of products or services, marketers can increase engagement and drive conversions.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” ul_font=”Andada||||||||” ul_text_color=”#000000″ ul_font_size=”19px” ul_letter_spacing=”1px” ul_line_height=”1.2em” header_3_font=”Andada||||||||” header_3_text_color=”#000000″ header_3_font_size=”25px” header_3_letter_spacing=”2px” header_3_line_height=”1.4em” custom_margin=”-21px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Andada||||||||” text_text_color=”#000000″ text_font_size=”19px” text_letter_spacing=”1px” text_line_height=”2.2em” custom_margin=”-42px|||||” global_colors_info=”{}”]<\/p>\n In recent years, video marketing has gained popularity. Marketers need to have the ability to create compelling videos that connect with their intended audience. This entails proficiency in scriptwriting, storyboard development, and video editing. By utilizing visual storytelling methods, marketers can produce videos that effectively convey important messages and elicit emotional responses from viewers.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”23px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font=”Andada||||||||” header_2_text_color=”#000000″ header_2_font_size=”35px” header_2_letter_spacing=”1px” header_2_line_height=”1.2em” custom_margin=”-27px|||||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Andada||||||||” text_text_color=”#000000″ text_font_size=”19px” text_letter_spacing=”1px” text_line_height=”2.2em” custom_margin=”-43px|||||” custom_padding=”10px|||||” global_colors_info=”{}”]<\/p>\n The emergence of social media platforms has transformed the way businesses interact with their target audiences. Marketers can make the most of these platforms to stimulate engagement, boost brand awareness, and enhance conversions with skilled social media marketing abilities. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||11px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” ul_font=”Andada||||||||” ul_text_color=”#000000″ ul_font_size=”25px” ul_letter_spacing=”1px” ul_line_height=”1.2em” header_3_font=”Andada||||||||” header_3_text_color=”#000000″ header_3_font_size=”25px” header_3_letter_spacing=”2px” header_3_line_height=”1.4em” custom_margin=”||14px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Andada||||||||” text_text_color=”#000000″ text_font_size=”19px” text_letter_spacing=”1px” text_line_height=”2.2em” min_height=”142.2px” custom_margin=”-88px|||||” custom_padding=”20px|||||” global_colors_info=”{}”]<\/p>\n It’s important to recognize that each social media platform demands a unique marketing approach. To develop effective strategies, marketers must grasp the specific features and subtleties of platforms like Facebook, Instagram, Twitter, and LinkedIn. This includes comprehending platform algorithms, examining user demographics, and utilizing platform-specific tools and features.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-45px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” ul_font=”Andada||||||||” ul_text_color=”#000000″ ul_font_size=”25px” ul_letter_spacing=”1px” ul_line_height=”1.2em” header_3_font=”Andada||||||||” header_3_text_color=”#000000″ header_3_font_size=”25px” header_3_letter_spacing=”2px” header_3_line_height=”1.4em” custom_margin=”17px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Andada||||||||” text_text_color=”#000000″ text_font_size=”19px” text_letter_spacing=”1px” text_line_height=”2.2em” text_orientation=”justified” custom_margin=”-66px|||||” custom_padding=”12px|||||” global_colors_info=”{}”]<\/p>\n Engagement and brand awareness are essential metrics for social media success. Marketers must develop strategies that encourage user interaction, such as creating compelling content, initiating conversations, and running social media contests and giveaways. By maximizing engagement, marketers can increase brand visibility and foster strong relationships with their target audiences.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-36px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” ul_font=”Andada||||||||” ul_text_color=”#000000″ ul_font_size=”25px” ul_letter_spacing=”1px” ul_line_height=”1.2em” header_3_font=”Andada||||||||” header_3_text_color=”#000000″ header_3_font_size=”25px” header_3_letter_spacing=”2px” header_3_line_height=”1.4em” global_colors_info=”{}”]<\/p>\nCore Digital Marketing Skill<\/strong><\/h2>\n
1. Search Engine Optimization (SEO)<\/strong><\/h2>\n
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On-Page & Off-Page SEO Optimization Techniques<\/strong><\/h3>\n<\/li>\n<\/ul>\n
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Keyword Research and Implementation skills for Digital Marketing Expert<\/strong><\/h3>\n<\/li>\n<\/ul>\n
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Link Building Strategy for Organic Growth<\/strong><\/h3>\n<\/li>\n<\/ul>\n
2. Content Marketing<\/strong><\/h2>\n
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Creating Engaging and Sharable Content<\/strong><\/h3>\n<\/li>\n<\/ul>\n
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Effective Copywriting Technique for Better Conversations<\/strong><\/h3>\n<\/li>\n<\/ul>\n
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Video Marketing Strategies for Maximum Impact<\/strong><\/h3>\n<\/li>\n<\/ul>\n
3. Social Media\u00a0 Marketing<\/strong><\/h2>\n
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Platform-specific Marketing Approaches: Facebook, Instagram, Twitter, LinkedIn<\/strong><\/h3>\n<\/li>\n<\/ul>\n
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Maximizing Engagement and Brand Awareness through Social Media<\/strong><\/h3>\n<\/li>\n<\/ul>\n